X expands lawsuit over advertiser ‘boycott’ to include Lego, Nestlé, Pinterest, and others

X now CEO Linda Yackerino has claimed that the “regulatory illegal boycott” is citing more advertisers in an incredible case.

The company is previously known as Twitter At first the case has been filed The Global Alliance of Deal Media in August 2024 against the World Federation and its brand Safety Initiative.

Shortly after that, the WFA Off the garm offWritten that “recent complaints that unfortunately have created the misconceptions and causes a confusion and have removed its resource and meaning significantly.” At the same time, the chief executive officer of the organization Told members in the news It will fight the litigation and “will show us full loyalty to the rules of competition in all our activities.”

X subsequently associated with advertisers Including tweet As accused as the case. Now, as initially Reported by Business InsiderUninterrupted Amended complaint Nestley, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods and Shell have further expanded the case.

It is alleged that the WAF “An advertiser on Twitter through Twitter has organized the boycott via Twitter, with the aim of emphasizing Twitter to comply with the GRM brand’s protection standards for the satisfaction of the Garm brand.” And it has claimed that these attempts were successful to damage Twitter/X, “at least” 18 gurm-appointed advertisers stopped buying their ads on Twitter from November to 2022 and other advertisers reduced their expenses “enough”.

The complaint states that “most of X advertisements today come from small and medium-sized businesses, which are not the Garm Member or Garm-Member’s Advertising Company client,” it is alleged. “As a result of the exclusion, the demand for advertisements at X has decreased, the price that the rest of the advertising of X is willing to pay has also decreased.”

Actually, the case claims that X’s advertisement prices are “Social Media Advertising in the Social Media Advertising Market is below the person who is charged by the nearest competitors to X,” So “there is a valuable opportunity for advertisers to boycott advertising from the X to boycott advertising from X A list of prices on a platform with brand protection that meets the quality of the art “”

The case is not the only place where executives have suggested a disappointing evaluation of X’s business. Elon Kasturi The news has been told by staff In January “the user’s growth is stagnant, revenue is disobedient and we are barely breaking.”