AI agents for e-commerce startup, founded by Google and DeepMind alums, raises $10M seed

AI is changing how we shop online, making our experiences more personal. Smart helpers suggest the products, deals manage to discuss and even manage customer services. Large retailers and smaller businesses are using AI to improve the search, supply chains and checkouts.

If AI companies (and their investors) are on their way, shopping will soon concentrate on chatting with an assistant, businesses automatically automatically.

Dubai Queen.E (Stylized as Queen.) is working to make it a reality in the Middle East and beyond it. The startup has collected 10 million to scale its platform, which provides autonomous AI agents for e-commerce business.

Prosus Ventures, a major e-commerce investor, led the seed round, which is not only the largest in the Middle East AI industry, but also the overall menya. The VC believes that Queen.AI agents are in a good position to bring AI-driven automation to merchants as online marketplaces.

Founding Ibrahimi (CEO), Ahmad Khalih (CTO), and Dina alumahan (CBO) Queen started a few years after working on AI in Google and Dipmind.

Ibrahimi, in an interview with TechCrunch, said that they honored e-commerce in a convenient part: All three worked on Google ads during their time with search giants, and they first saw how the other Alams were made of higher successful e-commerce business. At the peak of their AI skills, the trio knew how to run ads and make SEO exceptionally well favorable and thought it could be a strong combination.

Google and Dipmind Background

E-commerce has been growing continuously over the years, but excluding specific spikes (especially during the holiday period) it is still in retail sales between 15% to 20% (even in a mature market like the United States it was more than 16% in the last quarter, Toward The US Census Bureau)

The thesis of Quinn is that if the e-commerce processes are run better then it may increase. Success in e-commerce, they believed, should be about great products and operational skills — not who can play the best advertising system. This intuition managed to create a platform that helps e-trade vendors grow up as their primary drivers without relying on advertising.

Global e-commerce markets are expanding rapidly, consumer behavior, digital payment and better change. In Mena, the market is expected to suffer $ 1 billion by 2021, leading Saudi Arabia and the United Arab Emirates.

Queen -E is tapping on this boom by developing AI-powered marketing agents designed for e-commerce business across the Queen. These completely automatic agents manages, marketing and conversation sales, allow small and medium -sized merchants to compete without depending on expensive agencies or deep advertising skills.

In contrast to the Traditional Funted Solutions, Kiwin’s AI has been constantly learned from consumer interaction by using its owned RL-UI technology by refining marketing techniques in real-time for better results.

From Google Ad from AI-powered e-commerce

Although AI-driven sales and customer service equipment often fights high slow rates, traders often switch to platforms, Queen. Ibrahimi blames it as to how deeply the AI ​​agents of Quinn integrate the merchants into the workflower, turning them into the main part of daily activities instead of replaceable equipment.

The busyness of driving a key feature is the personalization of dynamic text, which adjusts content based on user behavior and type of device. For example, an iPhone user will see the product’s details on bullet points for quick lessons, when a laptop user gets a detailed paragraph.

Since the launch of its dynamic content agent in 2024, Queen.AI has served more than 15 million users, created 1 million SKU details and helped to increase the sales of traders by 30%, the company said.

“We worked to favors their content and SEO with a client. After using our AI plugins, their search volume has increased by 40%and their Google rankings have developed from 22 to 18 – including all zero manual efforts. The whole process was fully autonomous, “Ibrahimi said that Queen gave another example where the AI ​​capabilities shine.

Queen appoints a model of subscription-based pricing and includes standard-based prices, a growing tendency in AI services. Currently, Queen generates earning through two subscription models: Content Automation, where businesses pay for active SQ, usually $ 0.10 to $ 0.20 per month in SKU. Then it is based on its AI marketing agent, which is based on the per-interraction volume.

Ibrahimi has refused to publish the number of businesses, as well as revenue growth metrics using Kwion. Notable clients include Dubai Store, 6th Street and Jumia.

Standing … with talent

Ibrahimi left Dipmind in the early 2023 to find a startup. In the same year, the company has raised a 2 million dollar pre-bees round before its product was launched in June 2024. With its recent $ 10 million seeds, Queen has collected a total of $ 12 million under one year.

During this period, AI-driven marketing agents have entered the place in the United States and Europe, especially with several startups worldwide. Competitors like the YC-supported unusual and rankedi are dealing with the same challenges, so how does Queen stand out?

Okay, for one, most of these AI startups focus on developed markets, while Queen is giving the Middle East first priority instead of the Queen-a region that is mainly underwell by AI-powered marketing automation equipment. According to Ibrahimi, Queen will serve small businesses across Mena, have a strong foot and then expand worldwide.

Chief Executive has added, deep technology skills and a strong talent gives the pool the quin on the top of the new entrances. Its two co-founders earned a PhD in AI a decade ago, long before the AI ​​became a mainstream. Ibrahimi himself has previously led a deeper research team from a specialist expert of self-education, target-driven AI agents-the same technology that now gives Queen.

“One of the most interesting things we have seen is the quality of the AI ​​talent here.” “We have attracted great talent locally and internationally – people have come here to build up with us, Europe and the United Kingdom.”

Queen.i currently appoints more than 25 people across the United Arab Emirates and Jordan.

The seed funds expand the AI ​​platform, scaling its team and attracted more customers to support Quinn’s growth strategy. Wamda Capital, 10X Founding Funds and Dara Holdings are among other investors in this round.