Snap says TikTok uncertainty benefited its business

Spread the love

Snap Earning fourth-quarters Tuesday call, CEO Ivan Spiegel said that uncertainty around the future of the ticket has positively influenced his business.

“I am not trying to make too much decisions from the lift of some of the time we have seen [TikTok] It became dark for that short period of timeThe I would say that the overall environment of uncertainty is benefiting our business, “he said.

Among the attractive features of the users in Snapchat are spotlights, which act as an alternative to the Tikatok company. Many creators are already on the platform, and if Tiktok goes offline to the United States again, more will join. In the past one year, SNAP has driven thousands of manufacturers in its Snap Star program, and the number of creators posted in the fourth quarter has increased by more than 40% of the fourth quarter, the company said.

Spiegel also highlighted the development of Snapchat’s public goods. He added, “I think we have reached a billion public post in Snapchat a month in Q4. So the public content ecosystem is increasing in a really beautiful and healthy way and so we will continue to focus on our strategy and participation. “

In the fourth quarter, the company said it reached 453 million daily active users, which increased by 39 million compared to the previous period. SNAP has reported to earn $ 1.55 billion more than $ 1.36 billion in the previous year.

The uncertainty surrounding Tickets has not only benefited Snap but also influenced a wide social media landscape with several applications, Including Chinese -owned RadnoteYouTube, and Meta watches the users’ engagement.

Leave a Reply

Your email address will not be published. Required fields are marked *