Tinder will try AI-powered matching as the dating app continues to lose users

Tinder AI is optimistic to reverse the ongoing reduction of active users back towards AI. In the upcoming quarter, the match-owned dating app will roll the new AI-driven features for the match. The goal of the addition is to offer an alternative to the fatigued unit that defines the dating app in its previous days and influenced an entire industry to adopt this gesture as a go-standard.

In its Q4 earning release, the company mentions that AI-equipped recommendations will provide more “personalized and interesting matches”. Match Group CFO Gary Gary Gary Swedler Q4 Investors told investors that the AI-powered matching feature would be “something other than swipeing” as a way to meet users.

However, he made it clear that AI matching would not be a replacement, but also complementary to swinging.

“We want to see a significant number of people involved in that trait and try it … We also want to see the improvement of quality matches,” said Swedler. “We want to see that in the case of enhanced quality matches that will improve the perception of the product, that product really distributes to people, which will help us run the user’s growth.”

Also mentioned in the call was another AI feature, the AI ​​Photo Finder, which helps users to make the best profile photos for their dating profiles. It was launched last year.

AI-driven additions come to a challenging time for the tinder and dating app industry overall.

Over time, the young single has grown Tired of dating onlineWhich they say that no longer feels spontaneous and interesting and feels instead MoreThe In the anxiety of protection and privacy, fellow dating apps are bad behaviors and realization that these applications presented a Maya of choice when, in reality, their potential for the match was more limited, customers are leaving behind tinder and others.

During the call, the company acknowledged that Tindar’s global user growth is still decreasing.

In October, Tinder’s monthly active users (MAS) were reduced by 10% year after year, a number that increased slightly to reach 9% in the next two months.

The app then decreased “about 8%” in January, which tried to spin as a positive signal.

Tinder’s direct earnings Miss The internal direction of the company, $ 4855 million dollars at the bottom of the forecast of $ 476 million.

“I want to see our growth back, but I think we need to take the baby first. We have been able to roll out these products, Swedler about new products, including AI invention and matching features, to make their advanced user trends. The company has planned to make its “general general” feature more widely accessible.

As part of an attempt to revise the course, the match group Naming As the new CEO of Spencer Ruskf, co-founder of the Jillo Group.

Ruskoff spoke about the possibilities of AI-powered online dating, he said that “AI’s Cambrian explosion would allow the match group to have the same business reflection that was created for our department from desktop and have similar business imagery. Could and other categories about 10 years ago – when the mobile desktop goes out “”

It’s quite a bet.

He pointed to other consumer mobile apps such as Tikatok, Instagram and Snapchat that benefited both busyness and holding from AI features, adding, “I see the same possibility for us.”

Although match executions can be optimistic, it is clear that the market for the dating app is moving towards change.

Beyond the degradation of Tinder, the agency Assumes to be missed on Q4 With an 82 cent earning per share, analysts are below the expectation of 84 cents. When it has collected the revenue, the quarter is up to $ 860 million dollars, it is also above, it also A 0.7% represents the year after yearThe Of q1 2025 GuidanceThe agency says that thanks to Tinder’s negative MAU trend, at the age of 3 to 5% of the age of $ 820 million to $ 830 million in revenue.