Bird cuts 120 jobs as part of ‘strategic realignment’

Cloud communication service Bird About one third of the total staff of the 120 jobs have been cut off. Amsterdam-based company-which previously plans to reopen its global activities in AI Boom, known as Messagebird, has learned exclusively. The bird has confirmed the news since then. Dutch Startup contacted the affected staff on Friday.

This step comes just one year after the bird Cut the employees of 90 people Followed it Re -brandThe The company has also reduced prices at that time in an attempt to accept the choices of Tobbles, Clavio and attention. Startup provides a CRM (Customer Relationship Management) platform for marketing, sales and payment through email, SMS and WhatsApp.

The founder and CEO of the birds confirmed the number of employees who influenced Robert Vis. Added that most of the roles were in Europe.

“When the birds were established in Amsterdam and strong European roots were formed, our customer footprints increased significantly in America and Asia. In a statement emailed to TechCrunch, Visi said, “This rebuild will be closer to our customers, enable our local time to serve better in their local time and cultural context.” “

The startup counts as its original customer to Meta, PayPal, Square and Uber. It provides a unified solution to allow their customers to contact their customers through various channels including email, SMS, voice and WhatsApp.

The vises were seined by the vision that the trims were not “expense-hurry practice” because the startup “financials are strong”. Instead, AI has contributed to the decline of adoption role. Likely include lists of affected organizations Springcler, Work dayAnd OaktaThe

The vises said, “The changes will help us come back to the cute, focused model that drives our initial success – starts with SMS and extends to become one of the world’s largest business communication solutions,” said Vis.

Activity has said that the affected employees will get “broad transformation assistance” without specifying the separation.

In 2021, the bird Raising $ 800 million A series featured in Tiger Global, Uregio and Owl Rock at C extension. It has followed $ 240 million Startup is worth $ 3 billionThe Startup earned the Email marketing platform sparkpost for $ 600 million in 2021.