Tofu is building an omni-channel marketing platform for enterprises

When Ez Jaw started his first company in 2018, what it takes to market a product was revealed. He was surprised to find a market filled with various single-use equipment.

“It was a very frustrated experience,” Cho told TechCrunch. “I had to learn and wake up all these different tools. It felt like a very inefficient way to get your word to users. I have always been fascinated by how marketing is a bit more efficient and effective “”

F (depicted above on the left) Meta, confirmed and fasting in the engineering teams such as fasting, he sat down with this idea for years. After the progress of the generator AI in 2022, he realized that he would be able to solve his marketing problems using AI a few years ago.

Were the results TofuAn AI-powered B2B marketing platform that is designed to bring about the potential marketing promotion of an organization to one place. The platform integrates with the existing workflow and hubspot and salesforce equipment such as a marketing team, and can automatically correct marketing channels for various marketing channels using AI and personalize marketing materials for different customers.

Tofu co-founder and CEO CHO said that when he was frustrated with marketing equipment while creating a customer-opening company, he decided to concentrate on B2B marketing because it made it significantly more text more than B2C marketing, which made it. The generator has made more natural choices for the AI ​​method.

Tofur team consulted with more than 40 different CMOs before writing any code, saying Cho said to determine what their biggest pain points were. The two fields that were the most consistently were CMOs to personalize content in different market sections and to be able to renegotize content for different channels. F says that Tofu was first concentrated there.

“If you really think about it, the landing page is for the copy of the landing page that is not the same in any email you want to write.” “Obviously these small summons are, but it is nothing that cannot be embedded under a tool.”

San Francisco -based Tofu was launched in the end of 2021 and saw the demand strong. The company has proud of the increase in earnings of 12X, though it is worth noting that it has only been in operation for more than a year. Customers include DIPSCRIBE, CHECK POINT and Wonderkind among others.

The company is announcing a $ 12 million series led by Signalfire, with the existing VC investors and Angel investors, with the Hubspot Ventures, Tau Ventures and mutual relationship initiatives.

Using AI in marketing is not necessarily a new idea-or no post-chatzipt concept. JasperWhich helps enterprise companies, including AI-powered marketing, for about a decade and is worth $ 1.5 billion. MercifulAnother cross-channel marketing platform has collected more than 70 million Million for initiative funding.

Cha admits that the place is crowded but he added that Tofu is in a good position because it touches many different groups within a marketing department, compared to single-use equipment. It makes it stickier than some of Tofur’s competitors, he said. He added that Tofu is not just a chatzipt rapper and provides the solution to the end from a integrated end, he added them.

Now that Tofu has shut down a goal in his series, the company is expanding the product’s capacity because it works to create the source of truth for marketing parties.

“This is a noise place,” said Ch. “The way we ran ourselves is basically we replace and you can support multiple uses that are buying distinct tools for a platform. So that the unified platform offers a very interesting value for customers, especially enterprise customers ””