Instagram’s new ad format lets creators get paid for testimonials in comments

Instagram is introducing a new way for creators to work with brands to make money by recommending money. Thursday, by introducing an addition to Meta’s Advertisement of partnership The testimonial is called, which allows the creators to pay through written approval, sharing the brand as comment on the social media posts and advertisements.

The new ad format is an step to cash a practice that is already taking place across social media.

Many brands leverage today CommentatorOr otherwise encourage customers by putting a positive review. In order to research a new product, it may be difficult to say who is really a happy customer and who can be Astro turfing in the comment section.

The propagandists given as a means of self-identification for the Creator’s self-identification can improve the reception of the brand among the followers of the person and be more transparent about the nature of the Creator-brand relationship. Although these are obviously not organic, the approval given, the Creator has to take the risk of their own reputation by names behind the least given products. If they are not electoral about these recommendations they may lose their followers’ trust.

Explanation Meta, 40% of people now use the Creator’s recommendation on Instagram while shopping.

Through the advertisement of partnership, these recommendations have come in form Branded content The label of the given partnership is attached and even Column Posts, which are the author of the post, are featured by both the creator and the brand.

The testimonials, already, are brief, under -125 -character messages to write the messages of the brand that comes back with the promotion of the brand or the product they are advertising. To work, the manufacturers will send them to the brand of written approval and they will connect it to the right ad.

The certificates were then pinned at the top of the comments section of the Instagram Post, giving them more visibility to comments and manufacturers.

The manufacturers will be able to track these testimonials and other partnership ads under their Creator Settings in the application so they will see how their content is being used and even if they are ever warned.