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In a ticket video with more than 3 million views, a flopfi, a woman in the maximum coat, sits in the back seat of a luxurious SUV parked in the middle of New York City street. Top 6-second videoA line of text is written, “Our bodyguards have got our match.” The camera zooms in the entire suits with two terrifying men with red bonds, each carries an Iced match lat as soon as they go back to the car.
In a similar video, a young woman dragged in front of her house and film a soft chevrolet suburbs. A man in the suit opened the door for him, before he whispered, surrounded by another stoek, professional dressing men. As they entered the airport, he welcomed his carrying luggage, on-video, with arrogance in the text, safely taking him to his flight: “Pov instructed you to take you to the airport.”
These posts were strategically scheduled with the launch of a new app ProtectorWhich last week debuted in Los Angeles and New York City, allowing ordinary people to order a secret service-safety details. However, the videos were not organic.
“We’ve posted 14 pieces of content [Protector] Which results in 15 million views and more than 30,000, “Match videos, females from Fuj and Faz, Wrote To a ticket, reveals that they were appointed to create these videos.
Another CreatorCamil Hovspian, a protector spokesman told TechCrunch that he was not promoting the app in any way. Creator’s lover, serial entrepreneur and growth hacker Nikita Bear, one Adviser To Protector.
Playbow of beer, which has acquired its own application acquisition Disagreement And FacebookAnger is part of the tap fun.
“Once you have made 8 images, your rest of your life should not try to be growing higher – such as B2B Sass startup,” Bear wrote recently Post X.
Although the beer growth technique is artificial, it has proven successful in making rumors. She recently suggested on an AI -driven health app Change its name From most days to Death Clock, then asked the app to add a survey that users predict how and when and when to die. Certainly, the app was shot at number 6 on the IOS App Store Health Chart and Stephen shouted at Late Show with Colbart.
“I’m telling you to change the name of your app: $ 24,000/mo,” beer Wrote X.
However, for the protector, which describes the beer as “Uber with a gun”, this idea is more visible than adding a gymiki AI feature to a health application.
Protector’s guards are active responsibilities or recently retired law enforcement, who are allowed to carry out the government to carry out firearms and act as guards. Users will have to spend at least $ 1000 for a minimum of five hours to recruit security details about the protector, as well as a $ 129 annual membership fee.
According to the estimate from AppFiguresAn application intelligence agency, Protector US-based iOS users downloaded about 97,000 times in the first week after his February 17. About a third of these downloads came on the launch, as it rose to number 3 on the App Store travel chart. This initial curiosity around the app is slow, though slow; Until February 2 February, it sits at 70 on the Travel Chart.
Though people are downloading the app – perhaps out of perfect curiosity – these installs do not guarantee that people will actually pay for use.
Protector’s target customer is unclear, since it is difficult to imagine what kind of person will be on the board by paying more than $ 1000 for such incomplete, unnecessary services. Perhaps another strategy to increase busyness, the Protector has appealed to a very specific audience: business executives who are concerned about the protection of the United States Care CEO Brian Thompson, who will probably get access to corporate security).
“If a protector was present [when Thompson was killed]Could have avoided the crisis, “the agency Claim In a video of the X, the security guard goes to three possible situations where he claimed he could prevent the attacker killing.
With this minimum potential customer base, it is not clear how the protector will be able to sustain itself.
However, the application has been supported by Angel investors, including Balaji Srinivasan. Former A16z is known for losing General Partner A public bet Bitcoin’s price will reach $ 1 million and has special interest in him Backing Prefer “Startup Society” and “Network States” Prospera, HondurasThe Last year, he took this goal further Hire an island To host the “Network School” to Singapore, which he describes as “as”A technocapitalist college city“” Everyone who does not feel part of the organization “and believes that” Bitcoin Federal Reserve is successful. “
Although “Uber with Gans” is less extreme than acceptance of the islands, as part of the Bitcoin-based revolution, applications like “Protect” can have a more direct impact on average people.
The Protector is not the first company that follows this concept. Blackwallf, an app that also provides the armed ridesaire driver, operates Arizona, Florida, Georgia, Tennessee and Texas; Appfigers assume that the blackwallf has been downloaded about 256,000 times since the launch in 2023.
Like the Protector, Blackwalf Amitly Social Media is risking marketing and FearDriver VandalizedThe Blackwolf founder Kerry Kingbrown has called for the audience to use his service instead of taking the wemo, though others, Uber and Lift, do not exist.
These strategies remember the citizen, community-informed crime reporting app which offers an Service of $ 20 per month Where users can connect to a security agent in emergency situations.
If these new applications can learn something from the citizen it is not mixed with the enthusiasm for public safety and startup growth. Citizen founder and CEO Andrew Frame promoted the Livestream feature of the app through broadcasting it was especially clear in a very fatal event Manhant of seven hours For the suspected firing, for information directed to the man’s arrest, provides 000 30,000. But after all Los Angeles users blasts to join users, it was found that they had the wrong guy – Los Angeles police arrested an innocent suspect.
Although the Citizen is still operating – and the Frame CEO remains – the Protector is preparing its next announcement and its mistakes become bigger. Protector is not just working on “Uber” for a gun. It is planned to launch an app called “Towl”, where users can crowd the crowds to survey the surrounding areas. The more money the users donate, the higher the level of protection that they can unlock with robots and drones to monitor the area.
Americans are a controversial business step when at such a time Confidence in law enforcement Has been waved in terms of Hi-profile police killThe
“We’re not in the mall police,” a security guard said in a promotional video to patrol. “We are the real police.”
