Snap introduces AI Video Lenses powered by its in-house generative model

Snapchat is launching its first video generator AI lens, the company has informed TechCrunch exclusively. The lenses are powered by Snap’s in-house-bilt generator video model. Premium subscription tear of three new AI video lens apps, available for users of Snapchat Platinum, which priced every month. 15.99.

The launch comes with the unveiling of the snap AI video generation equipment At its partner summit last September. A spokesman for Snap says the new AI video lenses lift the next versions of this underlying technology.

SNAP has been seen as a leader in AR, but for the past few years, almost every technology company has been investing in the AI. With these new AI video lenses, SNAP is taking the AI ​​to stay competitive and providing its users features that are not yet available on its rivals, including Instagram and Tiktok.

When starting with three AI video lenses at Snapchat launch, it plans to add more every week. The initial lenses include “racun” and “fox”, both vivid friends involved with you animate. The third “Spring Flower” lens creates a zoom-out effect that holds a bouquet of your snap person.

You can access new lenses via lens carosals. Then you can select the lens, then capture a snap through your front or rear camera. AI will produce the video and then automatically save in your memory.

“These lenses, powered by our in-house generator video model, bring a few of the highest cutting edge AI tools available today for snapchatters through a familiar lens format,” the company wrote on one Blog postThe “Our community has a long history of being the first move to bring AR, ML and AI tools to bring to the equipment and we are delighted to see what snapchats make” “

As a snapchat note, it is understandable to bring the generator AI to the lens on behalf of the company, it is that it has been accepted by any format users for years.

When Snap AI has tapped from the tools Open And Google To get some of its features in the past, it is now creating its own internal models.

Last month, agency Unveil an AI text-to-photo research model For mobile devices that will strengthen some of Snapchat features in the coming months. SNAP said at the time that by implementing in-house technology, it would be able to provide high quality AI equipment to its community at low operating costs.