Roku Tests Showing Ads Before the Home Screen Loads

Smart owners Rocu OS running TV and streaming sticks are already subject to Video advertisement on the home screenThe Now, Year Examining what it looks like if it takes things further ahead and people are forced to watch a video ad game before going to the Rocu OS home screen.

Reports that Roku customers can play automatically to see video ads before watching the OS’s home screen is starting online this week. A Reddit user, for example, Post Yesterday: “I just launched my Roku before I reached the Rocu Home screen regularly and got an advertisement for a movie.” Multiple apparent user has reported an ad for the movie Moana 2The There is a close alternative to ads but some users do not seem to see it.

Upon arriving, a spokesperson of Rocu shared a company statement that confirms that autopping ads are expected behavior but not currently a permanent part of Rocu OS. Instead, Rocu claimed it was just trying to advertise.

Representative of Rocu said that Rocu’s business “always will need continuous tests and innovations across the design, navigation, content and our first-rate ad product,” added: “Our recent test is just the latest example, because we still search for brand and progress when providing a pleasant and general user experience.”

Rocu Rocu did not respond to the request to comment on whether there were plans to permanent autoplay ads in OS, which devices were affected, why Roku decided to use autopping ads or customer backlash.

“Unacceptable”

Customers have suggested to get rid of them in most comments that ARS Technica reviewed “test” Year If the software is forced to see any of their ads before reaching the content that wants to see them.

Rocu is a user Community forum Written, “I hope it trash all my Amazon box a few years ago.

Forum users who worry about this change are called “unacceptable” and “intruder”.

If Roku Customer Load its advertisement on the device is enhanced in ads with steady images Including the wordsIt will check the limits of customers. Some people who have tolerated a static image in the neglected part of their screen may not be the same as accepting more confusing advertising forms.

A Redditor wrote, “I can accept the static ad on the side.

As a budget streaming hardware brand, Rocu is known to stop the boundaries in advertisements. Rocu also shows what has gone so far to apply for a patent for technology You plug anything on your TV (Rocu has not really implemented this power).

Apart from Rocu, there are low ad-in-troursev smart TV platforms. However, in general, it is getting Growing Avoid advertising smart TV users. All TV manufacturers, from Budget brand From PremiumIs Depending on advertising And Tracking Ways to increase revenue in a reduction of hardware prices, sales, And invention And Increase the competitionThe

This story was originally attended ArserThe