Adapty releases a web-based solution for app makers to earn money outside app stores

Over the past few years, Developer There is Growing Complaint About paying fees Apple or Google for App Store or Play Store Distribution. Applicants often said that both companies make money out of their system make it difficult for them. New York -based app -revenue management platform Adaptation Want to change it with its new offer known as funnelfox, which helps customers achieve through website or web applications.

The idea behind the funnelfox is simple: it helps app manufacturers to create a quiz or experience on the web to achieve or ship a ship. And once the customer pays the money, they get a link to download the app. In this way, app manufacturers do not have to pay up to 30% of the App Store Tax.

“A year ago, I chatted with the top customers of our revenue tracking product and realized that they had earned a large portion of customers in the web by creating internally acquisition funnels.

Adapti has been working to try Fanflox with a closed set of more than 100 customers for more than a year. The agency says it has tracked $ 20 million in revenue at this stage and customers have seen their revenue double compared to the direct revenue of mobile in-app purchases.

Funnelfox has a drawn and drop equipment to create a quiz to achieve customers. It also has an AI element, which can suggest a variety of questions based on the app store or Play Store link.

The startup has two main parts of the business: an SDK that helps a platform to target the audience and to understand the customer’s lifetime value for marketers. The latest version of the funnelfox suite. Customers can use Fanfox separately from adapty when using other apps earning tracking solutions RevenueThe

Funnelfox works based on a share sharing, the company cuts user acquisition. Adapti has set the tiered price for the funflox, but did not specify the correct details.

Adapti has been raised Up to $ 2.5 million capital so farThe Davidov said that the company is profitable. Although the startup is not actively looking for funds, it is open to explore funds.

The agency serves 10,000 applications and tracks $ 1.2 billion earnings per year. It is above 2,5 applications track in 2022. Davidov says the company is steadily increasing in both apps and tracks of earnings.

Startup wants to add more AI to its products. For adaptation, it wants to use the AI ​​to help the app makers make a screen, which will give better conversion rates with their design and rate advice.