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Spotify Declaration At an event in New York City on Thursday, General AI ads are among the other changes in its advertising business. Significantly, the company has introduced a new programmatic offer, Spotify AD Exchange (SAX), which allows advertisers to reach the Spotify log-in users through real-time auction.
Subsequently, Spotify has announced a new partnership with Google’s Demand Side Platform, Dispe and Video, Magnite, Yahoo DSP, Adform and others. The trade desk is also supported. Sax will provide full addresses and capacity to measure, the company notes.
Partners will initially be able to advertise between the audio, video and music of the Spotify, with the support of podcast on the way.
Saxes will be available in the United States, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil and Mexico.
Another big announcement said that it was integrated to its advertising offers by allowing AI to use Jenner AI to create scripts and voiceovers for their audio ads using Spotify ADS manager in the United States and Canada.
Spotify says the use of its AI tools will not be spent on advertisers.
Changes were made as a way to reach the marketers, which is made as a way to reach demographic, who only appointed directly with the app and not time to look at the screen, but all day accessing the streaming service. The company noted that it now has more than 251 million genre Z -users.