Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Snapchat sponsored AI lenses are launching, this is a new ad format that allows brands to be involved with customers. Snapchat brands have proposed to pay for the sponsored lenses on the platform for years, now they can gain AI-imposed experiences powered by SNAP-owned generator AI technology.
With these interactive lenses, brands can reach and engage in more fun and interactive ways when compared to the traditional advertising ads, as they allow users to take selfies to see themselves transferred to various AI-exposed scenes.
When users take selfies for an AI lens, Snap analyzes their faces to integrate their AI-exposed scenes, the company has informed TechCrunch in an email. AI lenses use a preset prompt and pose to create immersed transformations by providing up to 10 different experiences in a lens.
The company said in a blog post, “For the past two years, we have refined our generator AI technology to make high quality creative performances fast and efficient.” “Sponsored AI lenses eliminates the requirements of 3D and VFX design, replacing AI-exposed templates that can help to cut the production timeline.”
The brands already used in the new ad format include Tinder and Uber. Tinder’s ad can do users “My 2025 dating sibling”, and Uber users can do the same, but allow themselves to create a personal image of themselves with captions with a Thanksgiving twist.
SNAP has discovered that users have spent more time to engage in sponsored AI lens compared to standard lenses, as both Uber and Tinders saw more than average platetime when using the new AI creative format.
The launch identifies the latest way that SNAP generator is exploring with AI and integrating the technology on its platform. Last month, the company introduced its first video generator AI lens. In February, snap Unveil an AI text-to-photo research model For mobile devices that will give strength to some of Snapchat features next month.