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The Netflix CEO of Netflix Ted Sarandos attends the Netflix Fysee event for Squid Game at Raleigh Studios Hollywood in Los Angeles, June 12, 2022.
Charlie Galay Getty Images Entertainment | Ghetto images
Netflix He reported a basic profit on Thursday, as revenue increased by 13% in the first quarter of 2025.
The streamer attributes its better than expected subscription revenue to a higher than forecast and advertising dollars.
At the end of January, The company has increased its pricing Beyond the board, raising its standard plan to $ 17.99 a month, a plan -backed plan up to $ 7.99, and its premium plan to $ 24.99.
The report notes the first time the streaming giant does not reveal quarterly data on subscribers as it displaces its strategy to focus on revenue and other financial indicators such as performance indicators.
Netflix’s revenue also came as traditional media stocks were hit by a storm market, prompted by President Donald Trump’s trade policy.
Netflix, however continues to predict Year -round revenue of $ 43.5 billion and $ 44.5 billion.
“There is no significant change in our overall business perspective,” the company said on Thursday.
As investors are worried about the potential impact of consumer costs and trust, Netflix’s co-executive director Greg Peters said in the call of the company’s profit, “based on what we see, and we are actually managing the business, there is nothing to note.”
“We also reassure ourselves that historically entertainment was quite resistant in the difficult economic times. Netflix, in particular, is generally quite durable. We have not seen major effects during those difficult times, albeit in a much shorter story,” said Peters.
Netflix’s shares won about 2% with prolonged trade on Thursday.
Here’s how the company introduced itself to A neighborhood ended March 31compared to the ratings composed of LSEG:
The net income for the period was $ 2.89 billion, or $ 6.61 per share, compared to $ 2.33 billion, or $ 5.28 per share, in the same quarter a year earlier.
The revenue in the first quarter jumped nearly 13% during the year, reaching $ 10.54 billion.
Netflix relying on advertising as it seeks to mitigate the slowdown in the growth of subscribers. “The main focus in 2025 is the improvement of our advertisers’ opportunities,” the statement said.
The company launches its internal advertising technology platform in early April in the United States, placing it in other markets in the coming months.
“We believe that our AD -tech platform is fundamental to our long -term ads strategy,” the company said. “Over time, this will allow us to offer better measurement, improved guidance, innovative advertising formats and advanced programming capabilities.”