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Just two months later, the same ads started promoting free-to-air television in Mexico, during the Soccer Games and Prime-Time Show. In a message Nom warned, “If you are considering coming to the United States illegally, don’t even think about it. Let me be clean: If you come to our country we violate our laws we will hunt you. Criminals are not welcome.”
This initiative is a part of the wide context of state and federal propaganda to discourage immigration, such as public communication strategies such as billboards and informative messages, from the establishment of a barbed wire and exile.
Mexico’s President responds
In response, Mexico’s president, Clodia Shainboum, is pressing for legal reforms to ban foreign propaganda in the local media, calling the spots a violation of sovereignty. The US government and the Mexican TV stations led by televisa exploited a legal gap for broadcasting controversial ads, now identified as “discriminatory” by the Mexican authorities.
On behalf of Shainboum – who was often agreed with Trump’s claim to avoid the economic revenge – this promotion, which was shown during programs with Soccer Games and the big audience, crossed the line. On Monday he claimed to withdraw the TV stations. On Tuesday, when advertisements began to be broadcast on Mexican TV stations, Shainboum announced a reform in the Federal Telecommunications Act to ban foreign governments to buy advertising places for political or ideological purposes. This system, which includes social networks, tries to reverses a gap created in the 21st, when similar restrictions were eliminated under former President Enrique Peya Nito.
The spots starring Christie Nom have been associated with irregular migration to violent crime: “Pedophils. Rape. The murderer is only a few of the illegitimate aliens we are exiled,” he said in a video. Investment goals on digital platforms reach maximum.
“What can they promote? Tourism, culture. But not discriminatory propaganda,” said Shainboum, who describes Nom’s messages as “intervention” attempts and risk of immigrants.
The President is confident that his initiative will unanimously be approved in the Congress, even drawing support from opponents, making it a defense of national sovereignty.
The CBP One app lacks the protection of the app
The DHS strategy also depends on technical tools like CBP One app, not only on aggressive messages, which help immigrants prepare to enter the United States and now allow them to determine the schedule of appointment Voluntary deportation Or to apply for shelter. However, human rights agencies claim that this app aired on the advertisement does not have a transparent guarantee and the users have been revealed to accelerate the rapid deportation.
On the other hand, Sheinboum has made a dilemma for platforms like Meta and Google: How do they control ads for foreign governments in Mexico? These prohibitions will not only affect the TV spot, but also campaigns on Facebook or YouTube, where DHS has invested a lot.
This promotion is a part of Donald Trump’s commitment to deport “Millions of illegal” by 2025, such as enemy aliens law and laws such as the end of human parole for the Cuban and Venezuelan. Although Mexico has assisted in encouraging migration flow, NOEM’s growing speeches have already reduced a weak relationship with the threat of trade disputes and tariffs.
Although DHS spends on preventing several million migrants, legal strategies of Shainboum can limit foreign propaganda to the future. However, the original impact of both sides will be measured on the digital and physical border.
This story was originally attended Wired In Spanish And have been translated from Spanish.