Reddit’s AI play is for the Google crowd, not just the community scrollers

Steve Huffman, CEO of Reddit, says there are two types of people on the social media platform: scroller and seeker.

The scrollers come to the main product of Reddit, which is involved in communal conversations and are involved in the factors interested in the r/talkdu from R/Popkulatuchat. Then there are the finders; People who can type in their specified query Google search and finally tack “Reddit” so that they can get true advice and opinion from real people.

Reddit replyThe company’s AI-driven chatboat that existing Reddit Posts Verbatim Answers and Summary Surfaces, for the finders. And the initial results suggest that it is already acquiring traction.

Reddit chief executive Steve Huffman called on the company’s first-quarter earnings on Thursday, “We have not made any product for them very recently.” “These users are not coming to Reddie for any community at that moment they are coming for any reply and and I think we can [acknowledge] The user that the user is bringing us and it will be more effective in solving ””

Reddit calls during calls that its answer products already have 1 million weekly active user Launched in Bita in DecemberThe Last month, Reddit extended answers to the United States and Australia, the United Kingdom, Canada and India.

The feature, which is still in Bita, currently lives in the navigation bar of the app as its own separate experience. At 2025, Reddit plans to integrate the answers more deeply on the platform in several different ways.

Huffman said that the most obvious way to do this is to integrate the answers in the initial search box, which users can type in a complete query instead of only a few keywords.

The executive also said that the company is searching for ways to integrate the answers at the beginning of the user’s journey.

“So for the first time you are a new user of Reddit opening, use the answer to see what is on the RedDD and learn that Reddit is definitely what you are looking for,” he said.

Another “entrance point” for the answer will be through external search, “to help [users] Get a more short or simple-parse version of the north of Reddit, “said Huffman.

It can protect Reddit from the compassion of Google search. In the fourth quarter of 2021, a Google search algorithm changed caused some “instability” with the growth of Reddit’s user, which spoke investors at that time even after beating the earnings.

“We are an open platform, and we want people to find reddit content [Google] Search, “Huffman said.” Open is aware of awareness and visibility. It can also create variability, and we expect some obstacles on the way from Google, because we have already seen a few this year. This is expected in any year, but the search ecosystem is under heavy construction, the nearest word can be more riot than usual. “

Reddit’s stock has grown towards business after the company’s expectation of earning analyst earnings and the defeat of the stronger user. The company said that the company had earned 392.4 million dollars, over 61% of the years, with $ 115.3 million in EBITDA and 108.1 million daily active unique users, it increased by 31% yoy.

In the second trimester, Reddit estimates revenue from $ 410 million to $ 430 million and adjusts EBITDA between $ 110 million to $ 130 million.