Snap Map reaches new milestone of 400M monthly active users

Snapchat announced on Wednesday that the Snap map now has more than 400 million monthly active users, which is a new milestone for one of the main features of the app.

Launched in 2017, the snap map was essentially a way to visit the location of their friends for users and browse public snaps around the world. Overtime, feature has developed and now provides ways for users Discover local hotspots And look for things to do.

The success of the snap map is important for Snapchat, as it is an important part of the social network and it gives competitive edges compared to competitors like Instagram and Tikatok, both snap maps do not give real-time social discoveries.

Instagram is aware of this, because the meta-owned social network has been worked on one “Friend Map” It lets users see their friends’ locations in real time.

“Snap map is one of the most used mobile maps in the world, and we are thrilled to see our community grow,” Snap’s VP CC Morchogianis said in a statement to TechCrunch. “The snap map is helping to connect a few million people to a million people and their favorite places and discover what is happening around them, which makes the world feel more connected every day.”

The news has come as Snapchat has been updating the snap map with additional functionality for years. Last year, the company has launched a The “step” feature It lets you see how you explore on the world and track it where you traveled.

Plus, Roll Out Snapchat “Publicity Place” Snap maps as a way to discover new places of users. For brands, the promoted spaces provide the ability to advertise and display all their positions on the snap map.