Instagram Threads is getting video ads

Instagram threads will start checking video ads, announced on Thursday the meta. Tests, which threads look like a more competitive X, it is an expansion of thread advertising initiatives, which started last month With advertising To Global Advertisers.

The news was announced in the IAB Newfrints presents, where several social media companies pitch themselves to advertisers.

In threads, the meta says that a “small number of” of advertisers will test the creative examination of 19: 9 or 1: 1: 1, which will be displayed in the biochemical pieces in the thread feed. However, companies did not share other details about the price of those ads or the frequency.

The update has followed the recent declaration of Meta that threads have reached now More than 350 million monthly active userThe The app has also seen a 35% increase at the time spent on threads as a result of the improvement of the recommendations of the application, Meta CEO Mark Zuckerberg also told investors at Meta’s call in April.

Meta has announced news surrounding threads among other updates of its advertising products.

The company says it is also examining a new short-form video solution, the trending ads are reels, which will appear next to the most trending reel from the creators.

This week, the rival Tikatok introduced a similar offer to his offer, known as the Pulse Suite, which is now advertisers’ categories, Holiday, TentPol moments, cultural events and ever -presents, sports, entertainment and lifestyle publishers, with trending content.

Meta will also start examining the trends in the Instagram creator marketplace to help the meta advertisers find the popular trends, and it will test the Creator Marketplace API to help find quality manufacturers on the scales of the businessmen.

The company is also turning the video to the Facebook relay video expansion, which adjusts video resources by creating unseen pixels in each video frame to expand the direction ratio for more local experience.