YouTube introduces an interactive product feed for shoppable TV ads

YouTube made his pitch to advertisers on Wednesday, with a splendid performance of Lady Gaga and a special presence of popular YouTube like Brittany Brosky and Marbiest.

While presenting in front of it, YouTube executives introduced new advertising forms on the platform, which includes an extended shopable connected TV (CTV) offer that includes a new interactive product feed.

This move is strategic for YouTube, as it recognizes that visitors often watch videos on the big screen and use their phones to scroll on social media or shop online.

The new shopable format allows advertisers to display the product on the right side of the TV screen while advertising. Interactive feed brands serve as a storefront where visitors can easily browse multiple products using their remotes. When a visitor selects an item, they are requested to scan a QR code with their smartphone to get a direct link to their purchase.

Extra, there is a button to press and hold the viewer, the link on their phone allows to shop all the products at once.

YouTube has become a dominant force in watching TV. Nilson It is reported that it has been the top platform for more than two years in the United States, streaming watch time streaming giants Netflix, Disney+and Prime video. In the first quarter of 2025, TVs were the primary device to watch YouTube in the US, according to the company’s internal data.

Significantly, the company points to a Kanta survey, indicating that US participants have placed YouTube as the platform number 1 to find information about the brand. The company also says that YouTube promotions on CTV have created 50 million monthly average transformations in the fourth quarter.

Shopable ads have gained trains between streaming services and advertisers in recent years. Exactly this week, Amazon Declaration In the Prime video a new interactive shop -advertising format that highlights the Amazon Deal, user review and Prime Shipping details.