Netflix adds more live TV to its lineup

Netflix is ​​adding more livestream content, the agency Declaration Presentation in front of it on Wednesday. This service, which has now reached 94 million Global Active Users, is launching live TVs uninterruptedly with its audience with Wrestling, comedy and awards shows and other special events (other specialized events (other specialWhose certainly Does not work.)

According to Netflix Chief Content Officer Bella Bazaria, the company will add a new program on July 7, including Katie Taylor vs Amanda Serano Fight. A new agreement with the NFL will also stream two Christmas day matches: Dallas Cowboy against Washington commanders and Detroit Lions against Minijota.

Also, Netflix will livestream the 32nd annual screen actor guild awards on March 1, 2026, and will flow its own “Netflix Tudam 2025: The Live Event” at the end of this month.

They will currently join the weekly streams of WWLY events hosted in the service.

The company also created its Netflix ADS suit advertisers, which can now include first -party data from Liveramp or Netflix itself (thanks to the new first -party measurement solutions) and extending its programmatic ads to buy its programs. The generator AI will be used to match ads at a new ad format Netflix show.

In addition to the new and returning shows and lines of films, the company has also hypocrites to its General Z and the advertisers of the millennium, noted that Netflix is ​​seen by children aged 18-34 years older than any other US broadcast or cable network, and US ad-sub -ported tear is shown on average 41 hours clock every month.