Spotify responds to backlash over public podcast play counts

Spotify Declaration Last week it would roll out public play counts on all podcasts as a way to “help to attract new fans”. However, the podcasters reacted quickly to criticize the new feature – basically, it will promote more podcasts that have a big audience when they are already applying less to new audiences.

Friday, Spotify Change the course In its plans, however, the idea was not completely removed. Now, the play calculations will only appear on the show with at least 50,000 plays. Instead of showing the correct play count, the designation will only be updated on specific milestones such as 100,000 or 1 million plays.

“We plan to roll this new evolutionary version of Play calculation next week,” the company wrote at Blog postThe “This update reflects our developed efforts to provide the best insight for manufacturers and a clear experience for their fans.”

For decades, Podcast hosting platforms did not share many public indicators of the popularity of a show – for example, Apple Podcasts had reviews and charts, but would be challenging for the audience to know if there were ten or several thousand audiences for the audience.

Although Spotify accepts this angle that this ambiguity is a harmful, the creators have participated in the podcasting medium because it is refreshingly different from other forms of online media. For example, when someone plays on YouTube video, when they are in contact with the existing knowledge of how many views they have in the video and how many people subscribed to that channel. However, podcasting can flatter the play field for more niche makers.

Podcasters have expressed disappointment over the lack of a clear metric for “play” or a “stream” in different platforms.

Interactive Advertising Bureau (IAB) works with podcast platforms for setting up a clean metric for the “Play”, which creates further continuity for delemeting between podcasters and advertisers. But accordingly DlewsThe definition of what has been calculated as “play” than IAB standards is different on Spotify and YouTube – two popular podcast listening platforms –

Spotify says that the play calculations will refer to the “actively tried” number, where the streams and downloads count only after the busyness of 60 seconds.