Google’s AI agents will bring you the web now

Over the past two decades, Google brings a list of people to algorithmsly selected from the web for any given search question. In I/and 2025, Google has cleared that the idea of ​​searching is in his rearview mirror.

On Tuesday, Google CEO beautiful Pichai and its officials presented new ways to bring users web, this time a series of AI agents has been mediation through a series.

“Google Search is not more encouraged about this chapter of search where you can really ask for something […] Your simple and most difficult question, your deep research, your personalized shopping needs, “Google’s search VP, Liz Red, I/O Stage says,” We believe that the web will be the most powerful engine for discovery. “

I/O’s largest announcement was Google now provides AI mode to every search user In the United States. It gives a button for a few hundred million people to conversation with AI agents that will inspect the web pages, to make them even short as they like or short Help them shopThe Google is supplying a to a project mariner To the overly customers of the more Hands of AI agentThe This agent will manage 10 different tasks simultaneously, inspect the web pages and click around those pages when users can completely plug on something else.

Google is making it too Deep research agentWhich inspects a few relevant websites and create thorough research reports, more personalized and connecting it to your Gmail and Drive. In a parallel development, the agency is Further integration project Astra -Multimodal, real-time AI experience in the organization, and in Jemini, allow users to speak orally with an AI agent and see what they look.

I can go, but you’ve got the idea – AI agents dominate I/and 2025.

The rise of the ChatGPT has forced Google to calculate an AI, so that the company can revisit how it brings users’ information from the web. This count really started in the last year’s I/O, when Google AI Overview introduced In search of, a launch that has been printed by it Embarrassing hallucinations. The AI ​​Overview Rollout looked as if AI was not ready for primateam, and we know it was to stay here.

However, in the I/O 2025, Google AI will reproduce the search and thus presented the web one more compulsory, muscle system. The company’s new aspect suggests that the future of the web and the company’s AI agents bring information from the web and it presents the way the users can choose.

The idea that Google’s AI agents can replace the search is an interesting, especially because Google is trying to keep an infrastructure for AI agents. Google announced Tuesday that SDK will be now for the Jemini models Support MCP of anthropic locally, Agents are increasingly popular values ​​for attaching data to data sources across the Internet.

Google is not alone in this shift. This week, Microsoft Cityo Kevin Scott kept its own views for a “Open Agent Web” at a different technology conference, where agents took steps across the Internet. Scott mentions that this is a key feature for possible plumbing that these agents connect to each other and with data sources – namely, Google Agent 2 Agent Protocol and anthropic MCP.

In spite of the enthusiasm, such as Notes in Ben Thompson Stretcher, The agent web has problems. For example, Thompson note that if Google sends AI agents to websites instead of humans, it basically breaks the advertising model of the Internet.

The effects can be different in industries. Agents may not be a problem for companies that sell goods or services on the Internet as a doodash or ticketmaster, in reality, These companies are hugging agents as a new platform To reach the customers. However, the same is not the case for publishers, which is now fighting AI agents for eye balls.

During the I/O, a leader of Google communication told me that “people’s attention is the only real restriction” and the aim of introducing AI agents is to give users more time. It may be all pan out, but the AI ​​summons of the articles probably seem to take the dollar away from the publishers – and this is possible to create very much content that depends on the AI ​​systems.

Further, there is a chronic problem with AI systems around the hallucinations – the tendency to create their staff and present it as true – which becomes embarrassed with the introduction of AI overviews on Google. Speaking on the stage on Tuesday, Demis Hassabis, CEO of Deepmind, expressed concern over the continuity of the AI ​​models.

“You can easily find some clear errors in a few minutes [AI chatbots] – Some high school mathematics things that don’t solve it, some primary games can’t play it, “said Husabis.” These holes in the system are not very difficult to find. For me, to do something called AGI, it needs to be much more consistent across the board. “

The consequences can be far -reaching. The broad hallucinations can be even more incredible to the information they have encountered on the web. They can also sow misinformation among users. Either results are not ideal.

Google does not seem to be waiting to catch up with advertising-backed businesses or AI models. Google probably worked more than any other organization we know to drive the web. However, what can prove a major turning point, the company’s concept of the web seems to be re -connected around AI agents.