Nike to raise prices as companies face the uncertainty rates

Nike is ready to raise the prices of some trainers and clothing as of June 1, weeks after the adidas opponent warned that it would have to increase the price of products due to US tariffs.

The BBC understands that Nike’s decision was made due to a number of internal and external factors, and the sportswear giant said he regularly makes “price adjustments”.

Although not pointed us with tariffs explicitly as a reason for the increase, almost all Nike goods are made in Asia – A region aimed at President Donald Trump’s tariffsS

The United States has stopped higher so-called “reciprocal” tariffs until July, but the “base” 10% tax remains against a long list of countries.

Tariffs are almost always paid by the company that imports goods to a country, not the business that makes the product.

While importers can decide to take the additional tax, they can also choose to transfer it to the user.

As of Sunday, June 1st, most Nike shoes, which cost more than $ 100 (£ 74.50), will increase prices by as much as $ 10.

Clothing and equipment prices will also be raised between $ 2 to $ 10.

Commenting on a price increase, Nike said, “We regularly appreciate our business and make prices as part of our seasonal planning.”

The BBC has contacted Nike to check that the increases will be applied only to the US or internationally.

The popular Nike Air Force 1 coaches, as well as shoes that cost less than $ 100, will be released from price increases. Jordan Brandan’s children’s products and clothing and accessories will also be excluded.

Last month, said Adidas This led by Trump would lead to higher prices in the United States for popular trainers, including gazelle and samba.

On Wednesday, the UK sports clothing dealer JD Sports said the higher prices of his key US market due to tariffs can affect customer demand.

Companies around the world are fighting the uncertainty of Trump’s commercial policies.

On April 2, steep “reciprocal” rates were closed, which were announced on April 2, were detained as countries around the world negotiating with the White House.

Goods from Vietnam, Indonesia, Thailand and China – countries that make shoes for US companies – are ready to face some of the most severe taxes on US imports between 32% to 54%.

The 90-day break is due to expire in early July, but the base rate with 10% remains in place.

Vietnam is the largest manufacturer of goods Nike. In its last full financial year, the company said the factories in Vietnam produce 50% of all its shoes and 26% of its clothing.

Companies in China, Indonesia and Cambodia also make Nike products.

Foreign enterprise production is a key sector for Vietnam and Trump has put one of the highest reciprocal rates for the country at 46%.

This week, US President Eric’s son is visiting days in Vietnam after the country’s government approved a plan from the Trump and local business Kinh Bac City to invest $ 1.5 billion in hotels, golf courses and luxury real estate.

The Trump Organization is also intelligence for the construction of a Trump tower in Ho Chi Minh.

Nike also said it would sell products directly to Amazon in the United States for the first time since 2019.

Previously, Nike listed its goods on the platform, but stopped six years ago to focus on its official website and physical stores.

However, Nike’s online sales are falling.

In their most results in the three months until the end of February, digital sales have broken down in all regions where Nike sells its goods, such as Europe, the Middle East and Africa showing the largest decrease of 25%, while the big China registered a 20% decrease.