Hinge CMO Jackie Jantos hopes to help make Gen Zers less lonely 

Dating apps have developed a bad reputation lately. People ghosts others, which means that they only stop responding to someone who has not only divided the correspondence with once. Slime picing seems to be living in big cities like New York. And have we mentioned lots of these apps now? Money?

In the inaugural SXSW London, the TechCrunch CMO and Hinge President Jackie Jantos were caught in the opening of how the company was marketing itself to a new generation that had become a listless dating scene.

“This is a generation that has grown with deep understanding of how digital experiences are made and what they are trying to get out of,” Jantos said in an interview given to TechCrunch. He listed the features that they want the most among their brands like transparency and authenticity. It is a vibrant generation that spends less time personally than its predecessors.

“If you haven’t been to build on the center of all things, you are not going to create a meaningful product or marketing activation just to involve them,” he said.

The Dating App Landscape has been developed over the past few years, agencies like Hinge have been overtime to try and maintain user attention.

For example, Tinder has fought With growth Over the past few years, his CEO resignation has ended a few weeks ago. Bomb Also watching A recession in the user’s growth.

Both the captive and tinder are owned by the match group. The Q1 2025 report published by the Match Group shows that the wrists are a bit better than her sister company. The The report has shown These wrists increased directly to Tinder and the download downloads of the app were “strong” in English -speaking and Western European markets.

Gantos said that Hinge is implementing and walking around with numerous new features at the moment. For example, it has added a quota to how many chats it can do with one so that no user just “chat does not collect”.

“If we are not interested in anyone we want to encourage people to stop chat,” Jantos says it hopes to concentrate on a small number of conversations that can be successfully moved towards a date. He said that Hinge was examining his coaching feature, which gives users tips on creating their profile.

The Match Group Q 1 2025 reports that Hinge was also trying to introduce a warm role to highlight partnership interests to improve the quality of the match.

Jantos was intriguing in detail, but said that there is a new role here that will encourage the optimistic users to “spend some more time in discovering each profile”.

He added, “Our recommendations have recently revealed to the new AI recommender that we have recently published that it has really become stronger with it.” (Of the match group Question 1 2025 News Report The new feature that launched in March has already increased by 15% on matches and communications exchanges.) Gantos said that Hingo also hoping to increase its security features with AI, and overall, the tools on the app “will constantly improve due to AI.”

“But new tools will come on the way to coach as well as you [dating] The journey, “he said.

The Gentos inaugural SXSW flew to London to give a statement about influencing General Jersey about the loneliness epidemic. There is no shortage of stories and reports about how young people are connecting to the outside world, their phones and virtual reality. Jantos told TechCrunch that it launched his one more hour fund in Hinge 2023.

Million in fund agencies wants to invest in 1 million More personally celebrated Connection between Jenner Jars. He has heard from the youth of his team that there are obstacles to hang these days, looking for places that seem to be safe and secure.

“We want to minimize obstacles so people just want to come out because we know that if they create that skill, they may feel comfortable to meet someone for a date when they are on our product,” he said.

And as it was expected, the wrists were “Throwing advertisements with creators like writers to meet the audience where they are.” It made a Gin And campaigning about violent success stories hope to inspire Jenner Jersey in search of love. And even better, on the hinge app.