Oreo Maker judges Aldi in us over the Copycat package

The corporation behind Oreo filed a lawsuit in the United States against the Aldi budget supermarket, accusing him of “apparently”, copying the packaging of his famous snacks.

The court documents show that Mondelēz International said Aldi uses similar packages that probably “mislead” users and “drive the odds” of the “attraction, glory and prestige” of the company.

Snack Giant is also behind wheat balls, NUTTER BUTTER, CHIPS AHOY!, And Ritz – all the products that the company accuses ALDI of copied with its “discount” versions.

Aldi US did not respond to the BBC’s request for comment, but his British counterpart stressed that he was not involved in the trial.

A spokesman for Aldi UK told the BBC that they are “on the same property but work as a completely separate business.”

Mondelēz, who brought the case in May, said he had reached Aldi several times for “confusing such packaging”.

Although Aldi has stopped or changing the packaging of some products, the supermarket continues to make “unacceptable copies,” the lawsuit said.

The company claims that if Aldi is allowed to continue with its product lines, it will “inflict the” Mondelēz brand.

The lawsuit included shoulder -to -shoulder photos comparing the appearance of Mondelēz’s product with Aldi’s.

In the court case, Aldi is charged with violation of the trademark, unfair competition and unfair enrichment. Mondelēz said he was looking for damage.

Mondelēz describes Aldi’s business model as forever of “Products with a private label at low prices that resemble the appearance and sense of well -known brands.”

Aldi, which has its own headquarters in Germany, is known as a discount supermarket offering affordable alternatives to well -known brands.

There are over 2500 ALDI stores in the US.

This is not the first time Aldi has been involved in a trademark battle. Earlier this year, she lost a battle with Cider Producers Thechers, which accused the supermarket of copying her drink in “taste and appearance”.