Google’s AI search features are killing traffic to publishers

Other AI-driven equipment, including AI Overview and Chatbot of Google, are destructive for news publishers, Report to Wall Street JournalThe

Now people can just ask a chatbot for answers – sometimes the news content taken without a publisher is generated – no need to click on the blue links on Google. This means that the referrals of news sites are submerged, traffic publishers should be cut off quality journalism.

Google has been released AI OverviewShort equipment of the outcome of its search, last year. According to its rollout journal, traffic hits traffic on sites such as vacation guides, health tips and product review. AI modeGoogle’s ChatzP is expected to hit the traffic, more tightly. It responds to the conversation with low external links.

According to a similar web data quoted in the Wall Street Journal Report, for the New York Times, the portion of the traffic on paper desktops and mobile sites has dropped from 36.5%, three years ago to 44%.

Google likes to tell a different story. During the Google Developer Conference in May, the agency says its AI Overview features Encouraged the search traffic – Although probably not for publishers.

Publishers like the Atlantic and Washington Post have talked about the artistic model of the industry and the need to quickly transfer to fight this threat of journalism. Some have taken shelter to share content with AI companies for additional revenue streams.

Times the most recently An agreement with Amazon ink To license its editorial content for training the AI ​​platforms of the Tech Giant. Several publishers, including the Atlantic, have signed in to work with the OpenAI. AI startup plans to confuse Share advertising income With news publishers when its chatboat is in response to a question, their contents are surpassed.