Snap plans to sell lightweight, consumer AR glasses in 2026

SNAP is back with the new pair of smart glasses and is ready to sell to customers for the first time year after year.

The company plans to sell these new glasses to customers that started in 2026, CEO Ivan Spiegel announced on Tuesday during the Augmented World Expo at Long Beach, California. A snap spokesman told TechCrunch that the glasses would also be sent in 2026.

Snap’s glasses features many of the same enhanced reality and artificial intelligence capabilities that are available in the company’s developer-facing smart glasses, The glasses 5The However, the agency says that glasses will be smaller and light – ideally make the public more innocent than the most large predecessors.

Lenses capable of displaying graphics to users in glasses will appear so that they were projecting in front of them in front of them. An AI assistant powered by snap technology in glasses will also appear, which is capable of processing both audio and video.

Space Declaration SNAP first comes about a decade after trying to sell customer smart glasses with the initial introduction of glasses in 2016 – a product that Finished selling badThe When SNAP was ahead of his time, the company has now faced serious competition in AR glasses in the Giants like Meta and Google, which has recently unveiled their own AR products.

Meta has planned to unveil glasses with a built -in screen, “Hypernova,” codonamed,“After 2025. Meanwhile, Google recently Announcement of partnership with Warby ParkerSamsung and other companies to develop Android XR smart glasses.

SNAP is hoping that its snapos developer ecosystem – which the company has spent for the past several years – will give an edge of AR running. The agency said that millions of AR experience developers known as lens have been created for snapchat and glasses, which will also work on new glasses, the company said.

On Stage, Spiegel has displayed some of these lenses. One of these, “Super Travel” will translate signs and menus for foreign users. Spiegel has displayed another application, “Cookmate” finds the recipes based on the available elements in the user’s kitchen and then provide steps cooking guidelines.

Companies have been demoing these use cases in AR for years, but one pair has fought to provide smart glasses that are capable, affordable and comfortable enough to give daily customers the taste of AR. SNAP seems to believe it has only been done with glasses, but several details are still unclear.

Tuesday snap did not release how much glasses would cost, how it would be planning to sell glasses, or exactly what they would.

SNAP’s Snaps Platform has also announced a number of developer updates for beef. Developers can now create applications powered by OpenAI and Google Dipmind from Multimodal AI model. To enable further AI applications, the company has announced a “Depth Module API” that will anchor graphic from large language models in three-dimensional places.

In the future, Snap says that it will be part of the Nantric Spatial, a company spread from the creator of Pokémon Geo to create the world’s AI-powered map.

All these efforts will translate a pair of smart glasses that customers will really want to buy. Although Meta Roy-Ban has found the initial success with Meta, it seems that snap glasses will be significantly more expensive. To get on the board of consumers, Snap may have to turn AR glasses from a novel to a practical device.