Who Knew Basketball Needed an Interactive LED Floor?

The ASB Squash Court has been top in manufacturing and retained this position for decades, with the introduction of a new glass-based surface and glass enclosure setup in the mid-2000s, which has become standard for global squash competition.

Christoph joined the organization to make his father a success as CEO in 2002 and ASB began to focus on LED surfaces. The first product was a common floor display called “ASB Multisports” that could switch between various hardcourt sports marks such as basketball, volleyball and handball. By 20, this company created “ASB Lumiflex”, “Fuller LED display court I spread in Orlando.

During the Covid -1 epidemic, the Basketball Organization of the Governing Committee of the World’s Governing Committee removed government approval from FBA, and it was successful when changing the rules for the government -approved sports surfaces to include glass as well as glass as well as glass. ASB’s first official FIBA ​​event was the Under -19 Women’s World Cup in 2023.

Recent client installations include European basketball team Bayern Munich and Panathinicos, both played all their home games in the 2024-25 season in the ASB court; In India NBA All-Star Weekend 2024, which used ASB for several events, including Dunk and three-point competition; In 2024 the “Big Blue Madness” event in the University of Kentucky; Several more pro and collegiate teams or facilities across multiple sports.

Commercial and fan busy opportunities are plenty of this technology, which opens the court as a huge blank canvas. Sometime, the surface appears on the surface of a traditional tidal park with a real image of the wooden panel. Suddenly, though it can convert anything else.

For example, when free throws are shot during a basketball game, most players spend 45 to 60 seconds standing on one side of the court. ASB clients can use the available space on the other end of the floor, with the show of the brand partner’s logo in addition to the shooter’s free-thro percentage of the shooter.

Thaonos Beachtus, the chief of the marketing of Panathinikos, told me in an email, “This surface has allowed us to fully re -imagine how we pay the fans and how we pay the price to our commercial partners.” “This is a dynamic identity with custom court animations, or live visual effects that react to big plays, we are now proposing to tell a visual story of a level that converts the apex into an interactive experience.

Beachtas says the court has become a high-impressed platform for the visibility of the brand. “And severely, it does not disrupt the fan experience; it increases it.”

The Indoor Soccer League Infinity League uses the glass surface to juice the Indoor Soccer league with parties from Germany and Italy. Courtesy of ASB Glasflur

On the floor of the floor

During my visit, I was shown a suit of baby-friendly activities that could turn these courts into educational centers during school time, from rendering of different scales of dinosaurs and sea animals to a feature that allowed the children to design the design magic. Beachtus says Panathinikos has already used its ASB court to organize a number of events, especially for Youngers, at the brandball skills for fans, from brand activation to fans. Go-Cart enthusiast Christophe imagined the entire resort setup in an ASB court in the near future.

“If you look at the infrastructure of a arena, it costs about 250 to 350 million euros,” Babinsky says. “If you leave our floor there, it is about 1 percent more than the overall budget but the floor there will be more often allowed to use the arena more often because you don’t suddenly use a arena for a home game every two weeks. No, you can have a baby there on Monday morning.”