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UK competition regulator D It is considered a new market title for Google on Tuesday, for which the search giant offers the users’ alternative search options, the findings of the search “more properly” and how their contents are used in search and more control over the AI overviews.
Earlier this year, the new Digital Markets competition was implemented under the competition system, the UK competition and the Market Authority (CMA) said it was launching consultation on whether it should be nominated with “strategic market status”.
The designation, which CMA has said, applies to the “sufficient location” companies in their market, Google will be forced to comply with several arrangements, including: the users’ search services to decide and switch (including AI assistant); Right ranking policy for the outcome of the search; How their contents are collected in Google’s AI services (including AI overview and Jemi AI Assistant) – better control for publishers in their content; And people ensure that their information can be transferred to their search history.
A Blog post Regarding advice and proposed surname, CMA’s Chief Executive Sara Cardel mentions that UK businesses have spent more than $ 33,000 per advertiser on Google Search Advertising last year.
“Google Search contains more than 90% of the UK’s general quest questions, millions of people depend on it as the main entrance to the Internet […] If the competition works well, we hope that these expenditures will be low, ”the Cardel wrote.
“These targets and proportionate steps in the UK business and customers will contact Google’s search services – as well as the UK’s search services – as well as the UK’s technology sector and the broad economy will have more choice and control.”
The CMA is currently collecting feedback on the proposed arrangements from the designation and industrial stakeholders and will decide on the title by October 7.
Google did not immediately return any request for comment.