Apple updates the rules for its EU App Store by adding more complicated fees

Apple on Thursday Declaration A series of updates on its developer policies to adhere to the EU Digital Markets Act (DMA). The expected news reached the right time to complete the June 26th time, then the iPhone maker will risk a new penalty. Changes are how app developers can contact their customers and are both involved with the Apple Charges fees.

Was before the EU regulators Apple has been fined $ 500 million Apple was threatening to impose more fines in order not to consent with the DMA.

In the case of Apple’s new “Anti-Stirring” rules, customer communication, EU app developers will now be able to link with alternative ways to buy subscriptions and other apps outside the App Store across any channel. This means they can share this link on any website, an alternative app marketplace, another application and more. Apple says these links can be accessed outside the app or outside of the app, Apple says, and Apple does not have to use a previously necessary warning screen or text.

Also, Apple has introduced a more complex fee structure instead of excluding its original technology fees (CTF).

Now have a preliminary acquisition fee (2%) and a store service fee. The latter is 13% or 5%, depending on the level that the developer chooses. (Members of small business programs pay 10%). Tear 1 developers have access to more limited sets of App Store Services, including application reviews, manual updates and antifread measures. Provides access to Level 2 Marketing equipment, automatic updates, curse and personalization features, application insight and more.

Then, for applications that want to link to the alternative method of money through the addition of storeskit external purchase link entitlement (EU), there is a key technology commission (CTC). It will finally replace the original technology fee (CTF).

Before today, developers paid the main technology fee of € 0.50 to install each app after the app was at the top of 1 million downloads. This will continue for the alternative EU business developers.

For standard condition developers in the EU, CTC – a 5% commission – will be applied instead. Developers who currently provide old CTF will move to new rules by January 1, 2026.

Apple said in a statement, “CTC Apple reflects the price that developers provide through the ongoing investment in equipment, technology and services that enables them to create and share innovative applications with their users,” Apple says in a statement.

Epic Games CEO Tim Swinei, whose company has sued Apple and won the right to pay alternative money without commissions in the United States, Reacts to X’s news, This is called Apple more malicious consent.

“Apple’s new Digital Markets Act Law Corrupted Compliance Scheme has clearly mocked a fair and fair competition in both Europe and the United States. Applications are not just taxes with competitive payment but commercially crippled in the application store,” he said.