ChatGPT referrals to news sites are growing, but not enough to offset search declines

Referring to News publishers from ChatzPT, but not enough to deal with the fall of clicks received by users Growing AI or AI -driven inquiries to find their news directly from the outcomeAccording to a similar report by the Digital Market Intelligence Company.

Since Google’s AI Overviews were launched in May 2021, the firm has discovered that the number of news searchs on the web has increased to about 69% from 56% to May 2025, not a click-thro on the news websites.

Not surprisingly, organic traffic has also decreased, with the top 2.5 billion visits at the top in mid -2021, and now stands below $ 1.7 billion.

Meanwhile, news-related prompts in ChatGPT increased by 212% from January 2024 to 2025.

For news publishers, AI’s rapid acceptance is changing the game. Visibility and good SEO practices in the results of Google search can no longer provide the price that they have given them in the past, because the search rank is not translating the traffic on the website as before, the firm mentions the firm.

At the same time, chatzPT referrals are increasing to news publishers.

From January to May 2021, the chatzPT referrals on the news sites were below 1 million, but in 2025 it increased by over 25 million – it increased 25x.

Of course, when the industry is facing a lot of reducing even in the case of biological search traffic, this increase is enough for the loss of publishers.

The report also noted that in the case of AI referrals, some websites are better than others.

ChatzPT is the highest growth of the referral traffic, including Reuters (more than 1.5%more years), NY Post (above .1.5%above) and Business Insider (.5.5%above). Meanwhile, the New York Times, which Open Its tasks without permission are complained by scraping, very few chatzPTs are watching the referrals. Although the ChatzPT is still on the top 10 site received by referral traffic, it has only increased by 3.1%.

Tubes such as stock, finance and sports are currently accounting for most of the news-related prompts, but in the same web reports other issues are also seen growing like politics, economics, weather and others.

This, the firm theoreized, may point away from the more “reactionary data” and point to the deep “issue-driven busyness” through AI.

In addition to the increase in AI referrals, the ChatGPT website and app users have seen more accepting.

Over the past six months, app users have more than doubled, while the website has increased by 52%of the website, the same web.

The firm is now Offer A service for brands and businesses that let their brand track their brand how and where it looks and where it looks and how it is compared to their competition.

News publishers have very little solutions to the crisis and include it.

AI is under pressure from news publishers as well as killing their traffic, Google recently launched a service called offerwall It allows publishers to test with other ways to cash out of more traffic-dependent alternatives, such as Google Ad Manager. With the offerwall, publishers can try things like micropages instead or ask users to ask us to sign up on newsletters to access their site content, for example. Google says they can customize offerwall screens with their own options.

Other sites are experimenting with pewal or other ways of cashing. Have many Because Directed Mass Trim Or even off their activities.

In a recent interview with NYT Podcast hard forms of hardOpenAI CEO Sam Altman replied a question about the impact of AI in the job market, “I think there will be some places where some jobs will be gone, or probably the job that will go away. And any work will go away.