Beyond Meat Says Being Attacked Has Just Made It Stronger

Do you think they are still doing a good job?

i do I think they changed the narrative. I think they took something that was a threat to them and they characterized it in a way that was negative. And I think people believe that, so I think it was effective. yes

I’m in the UK, where the McPlant burger, with a Beyond patty, has been available at McDonald’s for years. How was it off in the US?

uh [Pauses.]

Without commenting specifically on McDonald’s – which I really don’t want to – think about the structure of the United States. you have [Michigan]You have South Carolina and Tennessee as the automotive industry, right? These three states, and a few others, can be really strong in Washington, DC.

Now imagine that almost every state has a lobby. The ag industry lobby, right? The animal protein lobby. They have such a grip on Washington. So we’re going to have a different environment here in the United States in terms of the ability to interact directly with the consumer. In general, we tend to do better with consumers in Europe than in the US.

Speaking of Washington, RFK Jr. is Trump’s running mate Secretary of Health and Human Services. He is quite against processed food. How does Beyond fit into a Make America Healthy agenda?

Honestly, it should be at the forefront, and a few things about the views I’m hearing actually excite me.

First, you know Nova System? It happened to include plant-based meats in the category of processed foods. It’s not happening from the Sermon on the Mount or anything, it’s just a group of people bringing together a character. And we do not belong to that group. We don’t want to be there. We’re a food that goes through a series of steps to reach a result, but it’s a better process than when people eat factory-farmed meat.

If you look at the benefits to the human body and the environment, this is a powerful win. I believe we can get that distinction for this administration.

The second part is something that was earlier in Kennedy’s career, the idea of ​​restoring nature. Our ability to enable the regeneration of a significant percentage of the global landscape is unmatched. One statistic you should pay attention to is that our products use 93 percent less land to produce than animal protein. You can use that land, so you’re not only extracting methane, but you can use the remaining land to regenerate and take carbon out of the atmosphere.

Have you reached out to RFK Jr.?

Not yet, but I hope so.