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Google has launched a suite of his AI -driven ad tool in India, which Debut In the United States in May, the cancellation of the so -called “Google Tax” has made South Asian market online advertising more attractive to the global tech companies.
Government of India in March 6% of the digital advertising cancel the tariffEffective in April, as an step to address some trade concerns raised by the Trump administration.
The US trade representative criticized the tariff, calling it “discriminatory and irrational” as the US trade representative was exempted. Its cancellation will make the cost easier for tech giants including Google, Meta and Amazon.
On Thursday, Google hosted the local version of its marketing live event to launch its AI-driven equipment for Indian marketers.
An equipment is “generated for you”, available in the product studio, which identifies relevant content opportunities across the shopping catalogs, and pre-generate images and videos through AI that merchants can save or publish on Google platforms. Another tool is an opt-in feature called smart bidding exploration in search campaigns, which are used on existing smart bidding and using AI to look for new, eligible leadership that merchants usually do not capture or bid.
Also, Google has introduced new agents power to Google ads and analyzes.
“These agent equipment can learn from advertising inputs, including datasets, landing pages, resources, and real-time promotion,” said Dan Taylor, Vice President of Global ADS, Google ADS.
AI Max came up to promote Google Search, whose target is to increase the effectiveness of the search advertising by detecting more relevant and high-performance searches by learning from the brand brand’s landing pages, their existing advertisements and existing keywords.
Google says Indian online marketplaces, cacheiffs, conversions for used electronics products have increased by 15% and the cost of customer acquisition has decreased by 12% after AI Max was deployed during the initial exam, Google said.
Google declared it too Ads will begin to appear in AI Overviews In India later this year.
Additionally, the company has launched it Shopable attached TV advertisement On YouTube in India. YouTube’s mastheads on mobile will now start serving ads in the country.
Roma Dutt Chobe, Managing Director of Google India Digital Native Industries, said that the last one year there was the most viewed streaming service on India’s television on YouTube on connected TVs.
Similarly, the country has become an important market for YouTube shorts, since the introduction of short videos on the platform, has seen trillion times. Chobby said that about 57% of Indian customers watch YouTube or shorts as part of their shopping journey.
India’s digital advertising is increasing as the world’s second largest internet market is coming online. The country’s digital advertising market is estimated Over 20% of years of yearRecent DentSu Digital Advertising Report reached about $ 7 billion at the end of 2025.
“India is a rich digital ecosystem. We have the largest number of users who are actively trying and testing our products. Thus, the new AI advertisement tools said in response to TechCrunch question, Chobby said.
India has long been a key market for Google for a long time, not only hosts the company’s largest user base but also due to continuous growth of advertising revenue. 2024 in fiscal year, Google’s total advertising income in India Has increased by 11% From year to year, $ 312.21 billion ($ 3.6 billion), while its net advertising revenue increased 18.43 billion ($ 320 million).