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Difficult conversations on tariffs, border detainees and adverse currency courses put some passengers, especially CanadiansExcluded trips to the United States this year.
But those in Asia say they avoid traveling to the United States for various reasons.
Nearly 80% of Southeast Asia travelers have said the US is losing appeal as a travel destination as per A Travel of CNBC study.
One of four years said their interest in visiting the country has declined in the last six months, with respondents saying that they are more concerned about potential discrimination, Trump administration’s actions and weapons violence than costs.
News on US tariffs and border policies have a negative impact on the younger passengers more than the older ones, the study showed, but the younger travelers are still more likely to be interested in traveling to the United States as a whole.
The study of 6,000 international travelers from Singapore, Indonesia, Vietnam, Thailand, the Philippines and Malaysia is conducted by Milieu Insight at the market research company Milieu from May 22 to June 10.
Nearly half of the respondents said they had visited the United States at least once in the past.
Differences in the country
But despite their concerns, some respondents – especially those from Vietnam (57%) and the Philippines (49%) – said they were more interested in visiting the United States now than six months ago.
This may be related to the size of their diaspora in the United States, said Zilmia Campbell, a senior teacher of hotel and tourism management at James Cook University in Singapore. As of 2024, the Philippines were rated as Fourth largest immigrant group In the United States and Vietnamese citizens, they were number 8, according to the Pew Research Center.
“This may be because of the family relationships that live there,” Campbell said. But there is also “the aspiration factor and the soft power of American culture, through television shows, this is still very attractive.”
Philippina Pinky David talks to a US CNBC trip, which she said she often attends work, family and holidays.
“I think the bigger part of the Philippines as a whole still intend to come to America,” she said.
However, the study showed that a nation was little interest in stepping on American soil soon. About 55% of Singaporeans said they were less interested in visiting the United States than last November. Only 7% said they were more interested in going, the data show.
The study also showed that the Vietnamese respondents had the most strong reaction to the tariffs announced by the Trump Administration. In April 2025, Trump announced a 46% Tariff for import from Vietnam before Reaching a trade deal on July 2 This reduced the sum to 20% for Vietnamese goods and 40% for goods sent to Vietnam from other countries for final delivery to the United States.
Negative buzz
The CNBC study reflects a Yougov report published in March Which showed that since January 2025, the global “buzz” and “impressions” of the United States as a destination for travel descended.
Elder
- Elder: Hearing something positive or negative about destination
- Impressions: Have a positive or negative impression of destination
The impressions of the United States continued to fall in March, with net results falling in negative territory in Europe, the Middle East/North Africa and Canada and Mexico, according to Yougov, provided to CNBC.
However, the number of people who said they were considering the United States for their next international trip remains relatively stable, according to a Yougov report.
After the election of Donald Trump in November 2024, the interest in visiting the United States rose in several parts of the world, from the United Arab Emirates and India to Hong Kong and Poland, according to the report.
However, interest in the visit has fallen elsewhere, including Singapore, Canada and Northern and Western Europe. Overall, the world’s interest in traveling to the US fell by 13%, according to a Yougov report.
Moods
Online moods about traveling to the United States also vary by country, according to Analytics Sprout Social.
The company has found that there are more than 87,000 references – and more than 1 million commitments in the form of likes, comments or shares – on X, YouTube, Tumblr and Reddit from April 30 to June 3, which discuss the trip to the United States. Nearly 50,000 are from Canada, of which 45% were negativeThey showed the data.
However, 96% of the 18,000 mentions and interactions originating in India were positive or neutral, she showed.
Interestingly, the most negative sentiment for traveling in the United States comes from users in the United States themselves, data show.
