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Weekly subscriptions have now become one of the most popular ways to earn iOS applications, these plans contribute 46% to the line below, according to A new report By adapti to manage the application earnings.
The survey, which was observed in the revenue of more than 5,7, has noted that this year’s weekly plans have increased by 9.5% compared to the one -time purchase, which has increased by 6.3% in the first quarter. Planning plans, including monthly, annual and lifetime subscriptions, sink into growth.
Adapti said that in addition to growth, the price of weekly planning has increased. The average weekly subscription price in the EU and the United States has increased by 12.2% and 12.5% respectively. Has been promoted to 8.3 and $ 8.1. In comparison, monthly and annual plans have seen mixed growth in different regions. Applications like Spotify and Canover have examined the weekly plans in multiple markets.
The report states that Europe is second with 24.8% contribution to 48.9% of the application purchase in the United States. It also says that US installations bring about 3-4 times more earning than installs from other regions.
In all regions, the weekly plan was the top contributors to the revenue. Most significantly, these plans have earned 60% of revenue in Latam, then 53% in the MEA. In Europe, weekly plans were the biggest money driver, their part was 38%.
However, there is a negative aspect of the weekly plan growth because the applications are tough to hold users a few weeks later.
“Accelerate growth, which also limits a lifetime price. Weekly planning is successful in the explosive usage departments, such as utilities or rapid productivity equipment, where users pay for immediate quality but rarely. ARIEO of ARIEO is based on the organization of ARIELS ARIELS.
The report states that weekly planning runs a better lifetime price from customers in categories such as productivity and utilities. However, the value of the annual plan drive in categories like health and fitness and photos and videos.
Adapti also says that the trial suppliers have seen positive results before providing subscriptions, applicants see 64% and 58% increase in the United States and Europe, respectively.
Apple is facing regulatory pressure for changing thanks for both of his App Store Model United States And IThe However, adapti thinks we cannot see the immediate effects.
“We have talked to the largest players in the place, and in fact, there is no major change in the payment of third party. The conversion decreases most in the opposite direction. There is also discussion that Apple can reduce its cut at 15-20% worldwide, and if it happens, the value of the external is stronger,” Vitly Davidov, Viti Dhidov, Viti Davidov, Viti Dawidov.