After raising over $3M, popular VC-backed beauty brand Ami Colé is shuttering

At Venture Capital, Million, the first of a small number of black women who collected more than $ 1 million, announced the closure of his awarded beauty startup Ami Cole on Thursday.

Amy Cole Ga Dark creates makeup for skin -colored people, as those customers often fight to find the makeup that matches the tune of their skin. It was launched in 2021, sold through Sefora, and one of the choices of singer Kelly Roleland and actress Mindy Kaling has become a celebrity. However, the 4 -year -old company will now shutter officially in September.

N’diaye-mbaye The company wrote about the decision to close In “The Cut”, “After looking at each option, it has become clear that it was not sustainable to continue in this current market.” According to Pitchbook with G9 Ventures, Grekoft and its preferences, its company has collected more than $ 3 million in Venture Capital Angel Investors Hanna Bronofman And “The Cut” Editor-in-Chief Lindsay People’s Wagner.

Ami Cole did not respond to our request to comment immediately.

Like many black startups after the assassination of George Floyd, Amy Cole investors and corporations are seeking money to support more products and initiatives from investors and corporations, which touches on diversity, equity and inclusion.

N’Dia-Ebbei indicated that one of the problems was the tension between the expectations of the consumer retail business. When he was loyal customer, its rapid growth in investors means pressure on investors. However, his brand fought to compete with a large pocketed large companies even after Ing was marketed in a large part of his budget. Amy Coal faced the rise of retail sales vs production -a week being sold directly, and the other does not remove the unit.

“Instead of focusing on the healthy, sustainable future of the company and meeting the needs of our loyal fan base, I rode a natural wave to evaluate investors – some of whom seemed to be the attitude towards equity and ‘playing big bet on inclusion” which changed to my ear, which sounds like in 2021. ”

The strain comes as Venture Funding Black founder has hit less than many years In a political weather Denying anything that considered as DeiThe N’Dia-Ebaye ended his announcement that although this chapter of his life ended, his work was not done.

“I still believe in beauty – at every level – and I am looking forward to discover what happens next,” he said.