Netflix starts using GenAI in its shows and films

Agencies are developing Video AII Model And Equipment Talk about working with Hollywood studios often to make specific workflow possible. On Thursday Netflix said it started using AI in movies and showed it to produce.

Speaking at the company’s Post-Result conference, the company’s co-chief executive officer, Ted Sandos, said the first genre was the final footage of the screen on an Argentine show called “El Atonea” on the platform. He noted that the internal production group of Netflix has tied up with the producers to use AI to create a building scene.

Sarandos said that using the AI, the scene ended 10 times faster than that of the Traditional Visual Effect Tools and is less expensive for it.

“We are sure that AI Creator represents an incredible opportunity to make films and series better, not just cheap so there are AI-powered Creator tools so it is the real people are doing real work with better tools. Our Creators have already used the benefits of pre-visualization and shot-pluming work.” Would only be used as big-bigjets “it would only use the big-big”

Co-CEO Greg Peters said that Netflix is using Jenner AI in other fields including personalization, search and advertisement, and in the second half of this year, the company’s interactive ads are aimed at roll out. Early this year, the company roll out AI-driven searchThe

In the second quarter, Netflix earned $ 5 % more than a year ago and $ 1.5 billion earned $ 1.5 billion. It is mentioned that users saw 95 billion hours of content in the first half of 2025, the non-English titles accounting for a third of all their views.