Meta to stop selling political ads in the EU from October

In response to the European Union’s political advertising control control, Meta said on Friday that it would stop selling and displaying political ads in the EU from October.

The requirements of the law are called “void” technology giants Wrote in a blog post That law, dub The transparency and target of political advertising (TTPA), “Introducing additional obligations for our processes and systems, which creates an indomitable level of complexity and legal uncertainty for advertisers and platforms in EU.”

Adopted by the European Commission in 2021, TTPA ordered advertising companies to clearly labeled political advertisements; They express concerns about their sponsor, selection or referendum, provide information about what is spent on advertising and what the target set is used.

The law also requires that the data collected to serve political ads should only be used if the individual or entity gives them consent to use it for political advertising and prohibits the use of some types of personal data, such as information that can publish a person’s colorful or ethnic sources or political views, from using for profiling.

These requirements seem to be very high in favor of Meta, which gains a huge majority of its revenue from advertising. The agency has said that it has greatly consulted with the EU, but it has reached the conclusion that it would have to change its services to provide “advertisers or users” or to provide an ad service that stopped providing these national ads fully provided.

Meta wrote, “Once again, we are the regulatory obligations effectively removed popular products and services from the market, reduce the preferences and competition,” Meta wrote.

Google, another advertisement monster which D It will stop selling political ads in the EU by October, making similar statements that the law brings significant operational challenges and legal uncertainty.

This is the latest battle of a fight between the EU and the Big Tech because the block is trying to impose the impact and energy of these platforms. Technology companies have been EU is fighting with the AI lawApplied to it Competition rules, Ad-tracking controlAnd more.