Apple plans to ‘significantly’ grow AI investments and is open to M&A

On Thursday, Apple indicates that it is becoming more serious about the plan to catch the AI race.

“We see AI as one of our deeper technologies in our lifetime. We are embedded across our devices and platforms and agencies. “Apple was always about the most advanced technology and making them easy and accessible for everyone and it is at the center of our AI technique,” he added.

Before its call, the company shared in an interview CNBC This is open to the M&A to accelerate its AI plans. The company also mentions that it has already achieved seven companies this year. No one was “huge” in terms of the dollar, Cook said.

Apple has been Criticized To be caught to protect by the AI era; It has announced several AI features so far, Failure The ship was also charged against the agency Showing an advanced AI driven version of Siri is showing It was not close to being ready to turn on.

But Apple has saved himself It says that it doesn’t need to run away – it would be wrong to turn the wrong features or wrong products to be the first to be. This is especially true if those products do not act as promised.

So far, Apple has said that it has introduced more than 20 Apple intelligence features, including visual intelligence, cleanup and writing equipment.

Late this year, Apple Live Translation and an AI -driven Workout Friends plan to launch AI features like friends, but more Personalized Siri improved the improvement has been delayed From 2026.

Apple has distributed the expected iphone sales and record earnings on Q3, which Saw the stock pop of the Trading after hours.