Apple plans to ‘significantly’ grow AI investments, Cook says

On Thursday, Apple indicates that it is becoming more serious about the plan to catch the AI race.

“We see AI as one of our deeper technologies in our lifetime. We are embedded across our devices and platforms and agencies. “Apple was always about the most advanced technology and making them easy and accessible for everyone and it is at the center of our AI technique,” he added.

Cook expanded to these comments on the call, noting that Apple was “reciting a fair number of people” to focus on AI.

“We have a great, great team and we are putting all our energy behind it,” he added.

AI investments are also spending on the extended Capex, which has been over the years, the company said. However, Apple mentions that it has still appointed a hybrid model where it depends on the third party for capital investment, which is why this image will not grow significantly.

Before its call, the company shared in an interview CNBC It is open to accelerate its roadmap for M&A. The company told the outlet that it had already earned seven companies this year. No one was “huge” in terms of the dollar, Cook said.

He added to the call that Apple is acquiring at one’s rate every few weeks.

Apple has been Criticized To be caught to protect by the AI era; It has announced several AI features so far, Failure The ship was also charged against the agency Showing an advanced AI driven version of Siri is showing It was not close to being ready to turn on.

But Apple has saved himself It says that it doesn’t need to run away – it would be wrong to turn the wrong features or wrong products to be the first to be. This is especially true if those products do not act as promised.

So far, Apple has said that it has introduced more than 20 Apple intelligence features, including visual intelligence, cleanup and writing equipment.

Late this year, Apple Live Translation and an AI -driven Workout Friends plan to launch AI features like friends, but more Personalized Siri improved the improvement has been delayed From 2026. When calling with investors, Cook said that the company was “doing good progress” in Siri updates.

He also shared his thoughts on how AI could affect the iPhone business when the new hardware was grown. For example, Meta CEO Mark Zuckerberg advised that AI glasses would be a form factor for conversation with new technology and Besides those who were left behindThe

Cook, not naturally agree.

“It is difficult to see a world where the iPhone is not living in it,” he said. “This does not mean that we are not even thinking about other things, but I think that [AI] Devices can be a supplementary device, not options. ”

Executive any AI technology believed that it would finally say that the product would be supplied to a question that it would be said that it would give some parts of his strategy.

Apple has distributed the expected iphone sales and record earnings on Q3, which Saw the stock pop of the Trading after hours.

This article was updated after the initial publication with more details from earning calls.