Amazon CEO wants to put ads in your Alexa+ conversations

Amazon’s CEO Andy Jassi sees the opportunity to provide ads to users during conversation with AI-powered digital assistant at the company’s AI-powered digital assistant, Alexa+He said on Thursday that Amazon’s second-fourth-fourth-four-fourth of income was in income call.

“People are excited about the devices that can buy from us that Alexa+ enabled it. People make a lot of shopping [with Alexa+]; This is a joyful shopping experience that will be better, “JACY said in the call with investors and Wall Street analysts.” I think people are involved in more-way conversations over time, as well as a lever for advertising to help discover ads. “

Amazon says it has turned Alexa+ to a few million customers, its inheritance is part of the digital assistant to enable agents and talk to more normal. Alexa+ is the generator AI Voice helpful from the north of Amazon Open, GoogleAnd Confusion Which made inheritance systems older. However, the business models behind the generator AI products remain unclear.

Amazon has made Alexa+ Free for Prime Customers (who pays $ 14.99 a month) and has added a one -month subscription level for Alexa+ by itself. Jassi suggested Thursday that Alexa+ finally could include subscription layers outside of what is available today-an ad-free level.

So far, ads have only appeared in Alexa in limited ways. Users can sometimes hear a visual advertisement on Amazon’s smart display device, watching Echo Show or a pre-recorded ad in the song in one of the Alexa smart speakers.

However, an AI-exposed advertisement details of Jassi that provides Alexa+ in a multistep conversation, which can help users find new products, is an involuntary region for Amazon and broad technology industry. Marketers have expressed interest in advertising in AI chatbots and Especially Alexa+But exactly how it remains unclear.

Amazon contestants in AI space think that the ad is also a promising business model for the generator AI. How Google is exploring The ads infuse Its AI-driven search experience, in AI mode. OpenAI CEO Sam Altman says he is open to oneIn taste ” Advertising form in Chatzipate.

Amazon is spending a fate to catch the AI race. In the second quarter of 2021, Amazon’s capital costs increased to $ 1.8 billion, which is 90% higher than the same period last year. A large part of this increased expenditure is to develop Amazon’s in-house AI chips and create a data center to support AI models. The second trimester has increased to Amazon’s cloud business revenue, AWS 18%, but the company will probably have to generate new business to pay for these investments.

Jassi is betting that users will talk more with Alexa+ than Alexa, which can run more ads and more shopping on Amazon.com. However, but, however, Initial review Alexa+ has been mixed. Amazon has been told in the news Strive to do shipping Alexa+has some of the more complex features, and rolled out Slower than much expectationThe

There is a lot to find a lot before advertising in Amazon Alexa+. Like most AI models, Alexa+ not resistance from hallucinations. Advertisers Alexa+ Before agreeing to make a spokesperson for their products, Amazon has to come up with some ways to ensure that AI will not provide false ads for any product.

Jassi seems to be enthusiastic about making advertising as a larger part of the Amazon business. Amazon’s advertising revenue increased by 22% in the second quarter compared to the same period last year.

Advertising in AI chatboat conversation can also increase concerns of privacy. People have a tendency to talk more to AI chattabs compared to deterrents such as the Traditional Taith Alexa and Siri products. As a result, the generator AI chatbots collect users more information. Some users sell that information to advertisers and ads to attend their natural language conversation with AI.