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David Beckham’s brand businesses paid out nearly $124 million in dividends, according to accounts filed this week, with profits rising for endorsements, digital content and new consumer product launches.
The collection of DRJB Holdings labels highlights the continued popularity of the Beckham brand more than a decade after his retirement from professional football.
DRJB Holdings includes David Beckham Ventures Ltd., which owns most of its product portfolio and receives licensing income from companies such as Boss, Stella Artois and Paramount. Also, Studio 99 is the company that owns it Beckham Documentary produces marketing campaigns for Netflix and brand partners.
Beckham and his team remain active in promoting his public image – most recently in a popular Netflix documentary – and parlaying that into lucrative revenue streams through marketing tie-ins with brands that want to be associated with the star. To change the source.
Beckham is the founder and co-owner of Major League Soccer franchise Inter Miami.
DRJB Holdings bought the business in 2022 and has since overseen its global brand operations under American retail and entertainment group Authentic Brands Group.
According to accounts filed on Monday, DRJB Holdings paid its shareholders $28.5mn in ordinary dividends in 2023, as well as $38.9mn in advance dividend payments.
The accounts also show that after the end of 2023, a final dividend of $5.6mn will be paid against preferred shares in the first quarter of 2024, while an ordinary dividend of $51mn will be paid to the company’s shareholders.
According to a person familiar with the details, the split was split between Authentic Brands, which owns 55 percent of the business, and Beckham’s company, Footwork Productions, which owns the rest.
However, Authentic Brands paid out all of its shares in preferred stock, the person added, meaning the footballer would have received $36 million from his stake in the company.
Authentic Brands, which owns retailers including Forever 21 and Barneys New York, as well as the rights to brands such as Shaquille O’Neal, paid a 55% stake in the group worth $269mn in 2022.
According to the estimates, pre-tax profit for DRJB Holdings will rise to $36.2mn in 2023, from $16.2mn in 2022. Revenue rose to $91.2mn, up from $89.7mn last year.
