Photo-sharing app Locket is banking on a new celebrity-focused feature to fuel its growth

LockPhoto-sharing app that allows users to share images with friends that appear as widgets on their home screen, want to stay in your radar and it is listing celebrities’ assistance.

When it was launched in 2022, Locket Beriel debuted as a contestant, providing more authentic ways to connect with others. The app puts a widget on the iPhone home screen that updates with the latest pictures associated with friends. Users can choose 20 close friends, create an intimate space to share continuous selfies and updates in their lives.

The app claims that there are more than 80 million total downloads and more than 9 million daily active users, and its users have shared more than 10 billion photos to date. Significantly, the company also shared with TechCrunch that it gained profitability in 2024, it is a significant success that has given its relatively modest funding attempt to raise $ 12.5 millionThe

In order to run additional growth, locket has been testing a feature called “Celebrity Locket” for the past six months, which the app has officially announced on Wednesday.

Celebrity lockets are mostly focused on music artists, sharing details about the upcoming shows, new albums and other news, and allowing them to engage with their fans. Lockett has already tested this feature Suki Waterhouse And JvkeWill be announced soon with more artists.

To use the feature, celebrities can share a link on their social media platforms, or fans can look for them to the app to add them, and then they can send photos directly to their fans’ home screens.

“As the posts go directly to the home screen, it provides the kind of inevitability and intimacy that other platforms cannot be replicated, turning passive followers into active participants,” founder Mat Mos Techcunch.

Lockett artists allow 1000 to 15,000 slots to choose to connect to several fan. For example, the Suki app has 5,000 fans and helped Lockett to attract several hundred new members. According to the agency, 17% of these 5,000 fans were new to the lock.

“Fans feel special to one of a thousand more than one other follower. It today saves the same closeness and brand locket as a product … We knew that our community used to share music with their friends, so a natural evolution for platforms to be able to connect with their loved artists,” Mos said. “Moss said.

Although Moss says the reaction from the examiners is good, it is unclear whether it will help Lockett to increase its users. Had tried something similar to a feature called Berial ”Realopopol“However the reception was not completely positive, Something Man That is to say that they liked the antisocial media app as a way to escape from celebrities.