India’s Rapido begins testing food delivery to take on Swiggy, Zomato

Rapido, a popular ride-hilling platform in India, has begun to test his food distribution service in Bengaluru, which has identified its first serious move to challenge the market leaders in the world’s fastest growing delivery market.

The 10-year-old startup has begun to test the CEO of South city Bengaluru, Barasandra, Tverek, and Madalawala (BTM) layout, Hosur Sarjapura Road (HSR) layout, and Kormangla, Rapido Co-Founder and CEOA’s CEO.

Rapido has created CTRLX technology, a full -owned auxiliary company to launch its food distribution service. According to the regulatory filing reviewed by TechCrunch, the auxiliary agency has listed as director and Rapido Vice President Vivek Krishna.

The crowd said that there was no specific reason for setting up auxiliary agencies. However, it can be a strategic step to avoid potential conflicts of interest with Swiggie, which is currently a 12% minority partner in the ride-helling startup.

Swigi recently Confirmed In a letter from shareholders that it will rebuild its investment in Rapido, referring to the conflict of potential interest in “the future”.

Meanwhile, Rapido has its own Have been released The Google Play has Android apps that provide about 15% lower prices from the nearest restaurant to swiggie and zomato.

The low price is the result of not taking commissions from Rapido restaurants, which charge up to 30% in case of other food distribution applications including swigi and zomato and charge a specific fee per order instead. Startup Mention In a proposal of restaurants in June.

A man, who is familiar with the startup business, recently told TechCrunch that Rapido has about 1 million vehicles, including 3 to million million two-wheels, including 3 to million million two-wheels. The company is using its two-wheel fleet to supply food as well as providing their taxi and courier services.

Rapido will be avoided to reduce fuel consumption and distribution time, and to reduce the time of fuel consumption, and to maximize the margins while offering adequate discoveries, a Rapido investor has informed Techcunch on condition of anonymity.

While conducting distribution for Swiggie, Rapido Pick Hour and High-Chhaida earned insight at the restaurants-it now earns the data that will earn its own food supply service, investors said.

The deal with Swiggie does not prevent Rapido from using this data, although it forbids to start entering the contract with Zomato or other contestants, investors added.

Established in 2015, the Rapido Auto Rickshaw, Parcel Delivery and Bike Taxi started as a taxi aggregator before expanding on the third -party logistics. In 2023, it Cab entered the business Uber and local rivals to accept Ola. The startup has achieved traction in this category with its subscription-based model, it is positioned as an alternative to a commission-based approach used by competitors.

Quick Taiwan’s battery-sewing electronic two-wheel maker is partnership with Gogoro To place his vehicles as a bike taxi. Furthermore, recent steps have helped to increase the startup its evaluation and Become a unicorn Last year.

India’s online food supply market ₹ Expected to exceed 2 trillion A report by Bain & Company and Swiggie was published every 2030 (about $ 23 billion) last year. Zomato is currently 58% lead the market with sharesAccording to Brokez Farm Motilal Oswal, when swaggy Holding 42% of the restTowards Burnstein. Ubero was among the primary players in the place with Uber Its, which is it To sell the zomato early 2020The

So far, Rapido has collected $ 574 million in the 13 rounds, Toward Trackson. It works in over 250 cities and operates 3.5 million rides daily. The startup counts among the main investors of Prosus, Westbridge Capital, Nexus Venture Partners and Think Investments.