Apple TV+ price jumps 30% to $12.99 monthly

Apple is raising the monthly price of his Apple TV+ Streaming Service to $ 12.99, identifying the previous $ 9.99 to a 30% increase from subscription price.

The updated price is effective for new customers from Thursday and will affect current customers 30 days after their next renewal date.

It is noteworthy that the annual subscription rate remains unchanged at $ 99.99. Apple is not changing the prices of Apple One Bundle services, which start at $ 19.95 per month.

Like other streaming services, Apple TV+subscription prices are increasing continuously. In 2023, Apple has raised prices Apple TV+ Monthly Subscription is $ 6.99 to $ 9.99. Apple has increased the subscription prices for its streaming service for the third time, and it has increased subscription prices since the introduction of $ 4.99 per month in 2019.

Comes as raising prices Information The Apple is losing that reports earlier this year More than $ 1 billion per year In its streaming service, it creates the only service in Apple’s portfolio that is not profitable.

Apple TV+ Production is lagging behind Netflix, Disney+ and Amazon Prime video in the streaming service count, despite the thousands of nominations and wins.

Last month, Apple has announced That that has landed at the Record Breaking 81 AMI Award, the isolation of the popular thriller series has led as the most focused series of the year.