Spotify launches a messaging feature in a bid to become more social

Spotify is introducing a way to chat with your friends in the app to become a more social content cost app.

Users have shared spotify links for music and podcasts with others outside the platform for years. With this feature, spotFi users want to do more in the app as well as keep the history of the content shared, so that users do not have to look for any songs.

Messages are just one by one and you can just start chatting with someone with whom you have shared content before. This means that if you have any partist with any of you or join a jam or mixture, you can start a conversation with them. This also applies to any family or two plans with you. Once you send a request, they need to approve of it to start the conversation.

Beyond spotify, if someone sends spotify link to platforms like Instagram, Facebook, WhatsApp, Snapchat or Ticket, you can tap it on it and approve their chat request. Alternatively, you can send an invitation link to any of your contacts.

The company says users should continue to share content outside the spotify and the new message feature is a “complementary” for it.

Users can access the messages by taping their profile pictures and accessing the conversation under the message section of the hover bar located on the left. They can also respond to specific messages using emoji.

The company says the messages are resting and encrypted in transit; The messages, however, are not protected by the end to the end. The company is actively showing the messages to check if the company is breaking their rules. What’s more, Spotify says that users can report messages and the company will investigate these messages against its service and platform rules.

Last month, during the Spotify Chief Product and Technology Officer Gustav Ciderstrome, the company’s quarterly call indicated that the customer experience app would be much more interactive. The new message feature seems to be a step in that direction.

Spotify Latin and South America’s selected markets are turning the message feature for more than 16 premiums and free users in the mobile version cable. The company says that this feature will expand in the United States, Canada, Brazil, EU, UK, Australia and New Zealand in the coming weeks.

Over the years, Spotify has a few social elements, such as being able to follow someone and see what they hear. It has changed with the introduction Features like comments in Podcasts last year And a newly designed feed with focus on the video.

Last year, in an interview with TechCrunch, Podcast Product Maya Prahvnik’s Spotify VP Deny the concept of comment on music tracks As well.

In recent months, Users On social Media Spotify’s interface complained about being very chaotic with features. My colleague Amanda Silbaring, who left Spotify for Apple Music, had a similar problem.

“There has been an irresistible display of visual chaos from time to time to navigate the music you are looking for,” she said.

Even though messages can stop some people to share more content with friends, it can bother someone who feels that the app is getting more overwhelming. Thanks, you can go Settings> Privacy and Social And disable the message.