Lovable’s CEO isn’t too worried about the vibe-coding competition

Each seat in the center of Copenhagen was full because Anton Osika, co-founder of the loving app for the Vibe Coding App, took the stage at the TechBBB Conference this year.

Loveable people help create applications and websites, especially no coding experience. It is one of the standouts of the popular AI section known as VIBEB-Coding, which allows users to guide AI models as well as producing codes, websites or entire applications.

It was an interesting offer for users: in just eight months, the Swedish company said it exceeded ARR and $ 100 million A raising of a 200 million dollar series A $ 1.8 billion evaluation — it creates a rapidly growing unicorn in Europe. Report that the Financial Times Investors are already hoping to launch a series bProvides contracts that the company is worth $ 4 billion. So far, there is no indication that loving is interested.

Talking to TechCrunch, Osika had a vision of profitable as the best place to make software products: a platform that uses, the founder, especially the founder, can take all the stages of product development. So they can easily create AI-Native companies.

“If you are running a business, there are so many things you want to set up, such as paying, understanding your users and in the future, ‘I need to include my organization,” he said. “I want loving to help all these things.”

In the late June, loving Reveal an agent to help Users read files, debug errors, search web, create images and identify files – the first step to make that view better.

Profitable now has more than 2.5 million active users, of which 5,3 customers are paying. Osika said the company had chosen its value by deciding what the company would help spent its own expenses. Creating a marketing sales training platform in the case of his favorite loving use includes engineers to operate multiple small businesses on the platform.

“In the past, you can make a great first draft using profitable. Now, you can create a whole product and it’s like working with a much more real developer,” he said.

Has been criticized as AI-exposed code Brittle – More suitable for demos than finished products – but Osika says she is not concerned. All the codes should be reviewed before the release, the CEO told us, “whether it is AI or human-managed.”

At this point, the lovable anthropic clode and OpenAI work on other foundational models, including GPT -5. There is some excitement for that relationship, such as both ethnographic and Openai operates their own product-sacrifice services respectively: Claud Code and Codex. These systems are not exactly the same as loving, but it is easy to imagine that the model agency tries to steal profitable users with a strategic product shift.

So far Osika does not seem to be worried. He told TechCrunch that the profitable simply concentrated towards making the best products and was able to do this through the benefits of providing different types of AI models, where suppliers need to be stuck in their own models.

He also said, “It puts us in a better position than them,” adds further that the numerous foundations give their users to “comparative ability”, as well as the flexibility to increase the company without carrying fake infrastructure weight.

“The scope of what you can achieve is constantly expanding,” he said more. To lose the competition, he says that the team focuses on three things: how fast and secure will be when providing a simple user experience.

“If we continue to do it we are going to make more confidence with our customers than anyone else,” he said. “That’s easy as that.”

Figma, one of the profitable colleagues in the App-Diesine site, launched its blockbuster IPO and reached the $ 19.3 billion market cap on its opening day. Asked about Figma, Osika simply said that the company was still focusing on making the best products for its users.

“As long as we are listening to our users and giving them what they need, this is important,” he said.

In the meantime, loving Swedish technology is deeply bound to the market. Osika grew up in Stockholm and founded the company there. According to the pitchbook, the list of investors includes a list of top European companies and Angel investors, such as Stepan Lindberg (Swedish, Nordic Game Ventures); Fredrick Hijelm (Swedish, Guests founder), Greens Ventures (Nordic), Hummingbird Ventures (London); 20 VCs (London, founded by Harry Stebings, who launched a project for further investment in the ecosystem).

Nick Storonsky, CEO of Revlut, is an angel investor in the company, such as the Swedish founder Sebastian Simiatkovsky, whose company Clarna is also a loving client. Other well -known clients include Hubspots and Photorum.

Around the conference, investors and founders mourned what the company in Europe, especially the Nordic, startup ecosystem meant.

“The success of loving and other European AI Unicorn is a success for all Europe,” Shamillah Bankia, the principal of the UK’s Don Capital, told Techchen. Although not an investor, his firm Osika has followed as the founder for a while and has invested in other AI companies through dawn.

“The greater impact is cultural beyond the immediate influence of thousands of Europeans employed by these companies,” he added. “It raises the bar for the ambitious founder throughout the continent that can dream and achieve.”

Osika said that there is a team in Los Angeles although there are loving plans to stay home in Europe. Many European technology companies have finally seen transferring themselves to the state to access more capital and opportunities – but Osika does not see the loving as one of them.

Osika herself has started investing in those founders in terms of profitable success. Dennis Green-Lieber Danish Customer Intelligence Agency, PropJust got an investment from Osika as part of her $ 1.2 million seed round. Green-Leber said that what many in the Nordic scene already felt proves profitable: they too have world-class talent and can play on the stage worldwide.

“Yes, we have giants like Jendesk, Unity Ky, Clarna and Spotify for the past decade, but what looks loving is that you can still create a division-defined company with small groups, a global mentality and relentless effort,” he said. “As a founder, I can say that it has set fire to our ecosystem to see this incident at home here.”