Why Runway is eyeing the robotics industry for future revenue growth

The runway has spent the last seven years to create visual-producing equipment for the creative industry. Now, it is seeing a new opportunity for its technology: Robotics.

New York -based runway is known for its video and photo generation AI World models or big language models that create a simulated version of the real world. Most recently, the company has been released Jane -4 ,’s video producing model, March and Runway Alef, Video Edit ModelIn July

As the Runway World models have begun to improve-and the starting is to become more realistic-the inbound interest from robotics and self-driving car companies, the co-founder and CTO Anastasis Germanyidis TechCrunch in an interview.

“We think that this power of imitation of the world is extensively effective beyond entertainment, although entertainment is a growing and larger zone for us,” said Germanidis. “It makes it more sclacable and expensive for training [robotic] The principles that contact the real world whether it is in robotics or self -driveing ​​”

GermanyDis said that the runway was nothing at the beginning of working with robotics and self-driving car companies when it was imagined when it returned to 2018. It was not until it reached other industries’ robotics and other companies that the company realized that their models had a case of use of their models much more widespread than their thoughts, he said.

Robotics companies are using the runway tech for training simulations, GermanyDis reported. He also added that in real-world situations only robots and self-driving cars are expensive for trained companies, it takes a long time and is hard to scale.

Although the runway knows that it will not replace real-world training in any way, Germanyidis said companies can get a lot of worth running in the runway models because they have the ability to be incredibly precise.

Not like real-world training, these models make it easier to experiment for specific variables and situations without changing anything in the scene used, he added.

“You can take a step back and then imitate the effects of different activities,” he said. “If the car takes this twist or performs this action, what will be the result? Creating these rollouts from the same context, doing in the physical world, mainly keeping all other aspects of the environment the same and just checking the effects of the specific steps you want to take is a really difficult task.”

The runway is not the only company that is trying to deal with it. For example, the latest version of Nvidia has released Cosmos World ModelEarlier this month, other robot training infrastructure.

Germanadis says the company does not expect its robotics and self-driving cars to be published for customers a “completely separate line”. Instead, the runway will make its existing models subtle to serve these industries better. The company is also creating a dedicated robotics team.

Germanidis has added that these industries are on the board with this expansion even though these industries are not in the company’s primary pitch. Have the runway Raised more than $ 500 million $ 3 billion from investors such as Nvidia, Google and General Atlantic.

Germanadis said, “The way we think of this company is really built in a principle instead of being in the market.” “This principle is the idea of ​​simulation, being able to create better and better presentations in the world. Once you have those really strong models you can use them for different types of different types of different types of markets. [The] The industries we expect are already there and they are about to change more as a result of the energy of generator models. “