Facebook is trying to make ‘pokes’ happen again

Technically, Pok hasn’t really left Facebook.

The classic feature of the first days of Facebook allows users to catch a friend’s attention with Virtual Naz. Although the poke has gone out of use for ages, the company recently saw an incentive for young users to use it, which has now encouraged to build a more central part of Facebook experience in Pok.

Now users are able to throw their friends directly from a new, dedicated button on their Facebook profile, which will warn the recipient of the poke through their notifications. Also, Facebook users will see who has thrown them and friends have found friends to find Facebook/PokesThe On this page, users will be able to track their “Poke Count” with friends, which shake each other every time. If they do not want to reimburse, they can also dismiss the poke.

Poke-Tracking feature is originally designed to apply to young users who are growing up with Gammification components built on their social applications like this TickThe These features are obviously friends they help keep the most messages, but the lines have come under it Regulatory investigation And there is Even leads the case to the case Because of their addictive nature, because they engage in kids applications.

Highlighting the calculations in Pok and making Poke more prominent on Facebook, Meta wants to create a similar busyness system. Users enhance their poke counts with such friends, in others will appear in different icons next to the friend’s name like fire emoji or “100”.

This is not the first time in recent months that Facebook has tried to recover the poke. In March 2024The company says that the pork page made it easier to find the users’ search and make it easier to mock a friend after their search. After the change in these small changes, Pockeng led the 13x spike in the month, Meta said at the time.

Why you want to shake someone, it depends on the users’ decision. Facebook never explains the purpose of the poke, keeps it open to explain. Depending on the user’s intention of a Pok, someone may have a way of attracting, flirt or simply disturbing.

Pocke calculations can never be as popular as the line, but adding them is clearly a signal that is trying to increase the busyness of Meta Facebook.

Accordingly Research from Zone HydeAuthor of “The Concern generation”, which focuses on the potential loss of social media for children’s brain development, knows the nature of the habit of strikes for years. He included quotes of interior documents in an article with a veteran research scientist in NYU Sterns, Zach Raus, which Snap staff shows how popular the popular lines were and how effective they were in driving busy.

Although Facebook remains as cash cows for the meter business today, it has been criticized for a long time in territories like AI and Metover Projects Failure Applying to young users – a demographic which has been Reduction, Especially in the United States The company has tried to re-occupy the youth market with various initiatives with short-term, college-cable features Facebook campus, closed in 2022And more recently, Re-design a General Z-focusedThe