Captions rebrands as Mirage, expands beyond creator tools to AI video research

Captions, making an AI-driven video and editing app for content manufacturers that are up to $ 500 million dollars to today Million is more than $ 100 million secure, re-branding it MiracleThe company announced Thursday.

The new name reflects the company’s wide aspiration that becomes an AI research lab designed for short-form videos for platforms, especially in multimodal foundational models, especially tickets, reels and shorts. The company believes that this method will distinguish it from the traditional alphabet AI model and competitors such as D-ID, synthesia and an hour.

The rebuilding will combine company offers under an umbrella, which will combine the flagship creator-centric AI video platform, caption and recently launched Miraj studio, which provides brand and advertising production.

CEO Gaurav Egypt told TechCrunch, “The way we see, the real race has not started for the AI ​​video.

The sales pitch behind the Miraj Studios, which was launched in June, focuses on enable brands to create short ads without relying on human talent or big budget. Simply submit an audio file, AI creates video content from an AI-exposed background and custom AI incarnation. Users can upload selfies to create an avatar using their duplication.

According to the company, what separates the platform is the ability to produce the AI ​​incarnation that has natural appearance speech, movement and facial expression. In addition, Mirage says it does not depend on existing stock footage, voice cloning or lip-sinking.

Miraj Studio is available under business plan, which is $ 399 per month for 8,000 credit. New users get 50% out of the first month.

https://www.youtube.com/watch?v=svb44_llp-o

Although these tools will probably benefit the video production and to saved some money, they are anxious on creative workers around potential effects. The growing use of AI in advertising encourages backlash, as it has been seen recently Guessing advertisement July of Vogue is featured in an AI-exposed model in the print version.

Further, the difference between real and dipfek videos becomes difficult as this technology is further developed. It is a solid pill for many people to swallow, especially how quickly misinformation can spread these days.

Mirage recently addressed its role in Dipfek technology Blog postThe The company acknowledged the true risks of misinformation as well as expressed optimism about the positive potential of the AI ​​video. It is mentioned that it kept the addition measures to restrict the abuse, such as preventing disguise and consent for duplicate use.

However, the company emphasized that “the design is not a catch-all” and the original solution is to encourage a “new type of media literacy” where people go to the video content with the same critical eye with the news titles.